Link Glossary: IP Address
IP Address:
- Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.
IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.
If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Site Wide Links
Site Wide Links:
- Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)
It’s very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it’s important that these are all relevant links to build your SEO presence.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Deep Link
Deep Link:
- Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale than a link that goes to a general home page or landing page. As a common linking courtesy you should always deep link for the benefit of readers to get them right to the information you are citing.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Backlinks
Backlinks:
- The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link: http://www.YourWebsite.com
This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching a viral campaign; you want to see how far out there the links are going to make sure your viral efforts aren’t going to waste. There are lots of great tools out there like SEOquake that will install as an extension to your browser that will let you check the number of links on any website. If you’re into analytics, this is a great measurement to add to your reports.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Reciprocal Link Exchanges
Reciprocal Link Exchanges:
- When two websites swap links to point at each other. Trading links with another website.
There’s a limited amount of success that can be had with reciprocal link exchanges. As one blogger wrote they are “so 1997”. Search engines do not give that much value to reciprocal link exchanges because you are sharing the “link juice” between the two links. A great, legitimate way to get some reciprocal links is to just make some connections with other bloggers and throw links to their sites into your blogroll. If they like you, they may reciprocate.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Anchor Text
Anchor Text:
- Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked.
This is basically the HTML nuts & bolts for text links. For example, the citation below referencing where this definition came from. Instead of pasting the URL in, it’s linked through the anchor text “The Definitive Guide to Link Buying by Patrick Gavin”. It’s a much more pleasant way to put links out there.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
