Link Glossary: Citation
Citation:
- A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF link to a location. A Citation count is the count of references to a page on the internet.
I use a lot of citations on my websites, and the reason is really two-fold. There are some theories that this does help your page rank, so I do it. But the MAIN reason I link is just because I want to make references that are easy for my readers to see where I got my information and go straight to the source if they want more information than I provide. It’s just some extra validation to what I throw out there.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: One Way Links
One Way Links:
- Links that are not reciprocated by your website. Incoming links to your site that are not returned. These are the best links to have from a search engine optimization point of view.
As they say, there are many ways to skin a cat. You can go out there and comment on blogs or you can add your link to a lot of directories. Most directories require a small fee to give you a one way link but in the end it’s worth it for building your website’s page rank.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Off Page Criteria
Off Page Criteria:
- When a search engine ranks pages by using data that is not present on the web page itself. This could be the presences of a directory listing, or the number and quality of inbound links to a page.
This just goes to show that you need to build your link profile with more than just the links on your page. A great way to do this is to get out there and respond to blog comments. But don’t just spam them with your link – join the conversation and really participate. It won’t take that long out of your day and will be worth it in the long run.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: On-Page Factors
On Page Factors:
- Ranking criteria that can be found on a web page. These factors include: text on the page, meta-tags, keyword density, keyword proximity, etc.
A brief word about some factors. Some people don’t seem to understand the importance of meta-tags, but they’re vital for SEO and SEM. Meta-tags increase the attractiveness of your website to search engines. Keyword density is also a must; if you are looking to improve your organic search results for a particular keyword, you must include that word in the text on your page at least 4 times as a rule of thumb.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: PageRank
Page Rank:
- A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.
Part of my goal here is to share what I’m learning while stumbling through my career with others, hence a new glossary series on link related terms. This is a brief explanation of PageRank, but Google offers more thorough information here.
PageRank tip… usually a website has to have a PageRank of at least 4 to be relevant to SEO results.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
In Mail We Trust
There’s an interesting little blurb in the November/December issue of Revenue Magazine on page 18. In part it says:
The study said that newspaper ads were the most trustworthy, with 63% of media consumers saying they trust the ads there. Search ads were the highest-scoring online format, with 34% saying they trusted them. Banner ads were trusted by just 26% of respondents and mobile advertising had 18% of the public trust.
Basically what this says to me is that, even in an era of internet marketing, viral marketing, and SEO/SEM… brick and mortar printing is still the most trusted form of advertisement.
One of the best ways to get the word out in a trusted way is direct mail. Direct mail allows you to catch your customers when they’re more alert and looking for information within their mail delivery. Consider this: when you get home from work at the end of the day and check your mailbox, you’re momentarily more alert while trying to decipher what are bills that need immediate attention, letters from friends or family, and what is advertisements. But even though you’re not looking for the ads, they can still seep into your consciousness during those moments.
Direct mail is inexpensive and can be completed by a number of different resources (other than your kids bribed with a pizza and armed with some stamps on a Saturday afternoon). Reputable printing and mailing companies like PsPrint take all the hassle out of a direct mail piece. Mailing lists are affordable as well, so there’s no hassle in supplementing any customer list you already have with more potential leads.
Make sure to keep these tips in mind when planning our your direct mail campaign:
- Make it Relevant. Target your list in a way that the consumers receiving your mail piece actually have interest in what you’re selling or promoting. Use demographic parameters in renting your mailing list to narrow down who you’re paying to send a piece to.
- Make it Pop. Designs should be eye catching when looking through the usual boring pile of mail. Use vivid colors to make your piece stand out amid the white and manila envelopes.
- Make it Clear. Don’t clutter your piece with information in the attempt to let the consumer know everything about your company. Focus on a single call to action (e.g. coming into the store for more details or visiting the website for more information). Use the mail piece to say the most important thing you want the consumer to know and direct them to the most important action they should take.
Now get out there and get your mail on!
Professional Mailing Services at PsPrint
