Affiliate Marketing Fanatics #59: A Gateway Conference
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Mike and I jump back into the saddle with this whole podcasting thing. We talk briefly about how great Affiliate Summit West 2012 was, get off track in some places, and try to get the innocent kids in the Midwest hooked on some affiliate marketing conference goodness. In in this episode we discuss:
- Affiliate Summit Central – a gateway conference to bigger conferences.
- Speculation about the night life of Austin, TX.
- Anybody using Pinterest? Thread on the Affiliate Summit Forum
- The Story of Skimlinks and Pinterest by Shawn Collins
- Pinterest “Pin It” Button WordPress Plugin
- 0% of Affiliate Marketers are Female. Say whaa? The rebutted 10 Great Women of Affiliate Marketing
- Some chatter about the Affiliate Summit Meetups in NY and SF
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreAffiliate Marketing Fanatics 57: Geek Cast Wannabes
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
It seems longing for a simpler time, back when we all religiously listened to Geek Cast, is a virus that’s going around. Before the band got back together last week on Affiliate Thing, we had a similar idea to emulate that model for fun. Mike is back, and we were also joined by Wade Tonkin of Fanatics and Drew Bennett of BenSpark.com. In in this episode we discuss:
- Our collective love of the original Geek Cast with Shawn Collins, Sam Harrelson, Jim Kukral, and Lisa Picarille.
- The passing of Steve Jobs… would the reaction be similar if Bill Gates had passed?
CityCrashVille Hometown on iPad.- Speculating on what Affiliate Summit Central will be.
- Upcoming Affiliate Summit West in January and how the session voting is going.
- Mike’s recap of the New York Comic Con
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreAffiliate Summit East 2011 Photo Recap
I’ve been back from New York since Thursday and I can easily say I’m still not fully recovered. I’m always surprised at how exhausted I am after one of these shows, but given the fact that I work at home in relative calm and sedation, 3-4 days of getting up early, talking all day, walking all day, and going to bed late can really take it’s toll.
I finally just got all 250+ photos I took from Affiliate Summit and the surrounding events I attended up onto Flickr today. So for now, instead of writing a long recap of words, I’ll share with you a recap in pictures. You can see all the pictures in my Affiliate Summit East 2011 Set on Flickr.
Day 1
How to Pitch Your Company Panel: Tricia Meyer, Kim Rowley, Ad Hustler, & Robert Adler
Dominic Fawver at the For Me To Coupon Meet Market Table
Mike Allen on the mechanical bull at the ShareASale Barn Dance
Brook Schaaf on the mechanical bull at the ShareASale Barn Dance
Day 2
Wil Reynolds’ Keynote
Dominic & I at the For Me To Coupon Booth
The Performance Marketing Association Networking Event
Tricia Meyer & Eric Nagel Singing “Summer Lovin'” at Affiliate Karaoke
Daniel Feinberg Singing an AC/DC Song at Affiliate Karaoke
Day 3
Yankee Stadium
The Luxury Suite Seats at Yankee Stadium
Oakland Athletics’ Brandon Allen at 1st Base helping to achieve the A’s 6-5 win over the Yankees!
And one more just because it’s pretty… the friendly skies, somewhere over Chicago
If you really are in the mood to read, here’s some other good recaps that came through my Google Reader these last few days:
- Affiliate Summit East 2011 Day 1 Recap – Shawn Collins
- Affiliate Summit East 2011 Day 2 Recap – Shawn Collins
- Affiliate Summit East 2011 Day 3 Recap – Shawn Collins
- Affiliate Summit East 2011 – Quick Recap and Pictures – Geno Prussakov
- Affiliate Summit East Raves and Regrets – Tricia Meyer
- Affiliate Summit East 2011 Recap – Joe Sousa
- Affiliate Summit East 2011 Recap – Adam Riemer
Affiliate Marketing Fanatics 51: Interviewing Adam Riemer
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Mike is taking a break from podcasting for awhile to focus on his business! I’m going solo this week, still talking to conference speakers, this time chatting with Adam Riemer about his upcoming speaking gigs at PubCon South 2011 at the Norris Executive Conference Center in Austin, TX. For a quick 15 minutes we discuss:
- How Adam got started online.
- How to Start a Successful Affiliate Program – Adam will be speaking along side Chuck Hamrick, Peter Hamilton of HasOffers, Brook Schaaf of Schaaf-PartnerCentric, and Paul Schroader of PS Web Solutions.
- Site Review – Focus on Affiliates – Fellow panelists are Shawn Collins of Affiliate Summit, Peter Hamilton of HasOffers, David Favor of David Favor & Associates, and Roger Montti of MartiniBuster.com.
- What Adam’s been up to lately – working in-house managing the JobFox Affiliate Program and blogging up a storm at AdamRiemer.me, ReveNews.com, and SearchEnginePeople.com.
- We didn’t mention it in this re-record, but Adam’s been training for the Avon Walk for Breast Cancer, which he’ll be walking with Team Affiliate Marketers Give Back – Jen Goode, Missy Ward, and Angel Djambazov in Denver, CO June 25th & 26th (donate to Adam today!)
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreASE10 Monday Keynote: Frank Luntz
Monday of Affiliate Summit started off with a keynote by author Frank Luntz, who most notably wrote the book Words That Work: It’s Not What You Say, It’s What People Hear
Considering I focused on creative writing in college (specifically as a playwright, but that’s another story), the idea of using different words to illicit a different response from people fascinates me. So I was very interested to hear some actionable items and learn some psychological wordsmith tactics to use in my writing. Unfortunately, I was distracted during the first few minutes attempting to get the conference wifi to work on my laptop so I could tweet some nice tidbits out to folks (and check my email, I’ll admit). I had to finally give up and accept that the wifi had reached user capacity and I was too late to hop on. So I missed some stuff, and I’m sad to report that the speaker’s contract prohibited filming… bummer. So here’s what I did pick up!
Bullet Point Review!
- Names matter – there’s a right and a wrong way to say things.
- The word “imagine” transcends culture.
- Click on the image above for the 21 Words for the 21st Century.
- Inspire is the closest way to get people to do things.
- Cleaner, safer, healthier = all are better ways to say sustainability.
- Efficient & hassle free are good terms.
- “Security” means there’s something to be afraid of, whereas “peace of mind” means less worrying.
- “Committment” is stronger than “guarantee”. Only 9% of people believe the word “pledge” to be trustworthy.
- The word “value” has increased in importance.
- “Service” is a more human component – you want to humanize your products. “Product” is more emotional.
- The younger the target audience is, the shorter your sentences need to be with less syllables, more examples and metaphors.
- The most powerful form of communication is rhetorical questions.
- The average American loses their job and runs out of savings in just 5 weeks.
- Young target audiences want their products to be customized, personalized, and humanized.
- People complain about security and privacy, but it’s actually their last priority.
- Color is less important than the visual itself on websites.
- If you’re under age 30, you prefer digital interaction over talking to people.
- Men want more money, women want more time.
Internet Marketing From The Real Experts
I’m excited to say that an article I wrote is included in the book Internet Marketing From The Real Experts
My article on Affiliate Manager Communication Strategies appears on page 15. Unfortunately since I wrote that article towards the beginning of FeedFront’s publication, it says I’m the marketing manager for PsPrint.com, which if you follow my blog you know that’s not true anymore. Oh well! I’m excited to be part of the gang of 88, and look forward to reading the entire book (well, the articles I haven’t already read in FeedFront).
From the back of the book:
What do Jay Berkowitz, Chris Brogan, Brian Clark, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in comment? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined dozens of innovators and thought shapers to share their ideas, advice, and insight.
Internet Marketing from the Real Experts is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
Their voices, their ideas, their action items, and their lessons learned from mistakes – all for you to grow your business the day you start reading Internet Marketing from the Real Experts.
I know that all those flattering words are really meant for the caliber of people listed on the back cover, but I’m honored to be among them in print! Better yet – all proceeds are going to the National Breast Cancer Foundation. Maybe now I will write that book I’ve been thinking of!
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