Abandonment:

• When a user leaves a shopping cart with an item prior to completing the transaction.

Many factors contribute to why people would abandon without purchasing. A high probability is the complication of the check out process or having to sign in or create an account to do order. The easier it is for customers to order, the higher the likelihood that they’ll complete the purchase.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Shopping Cart:

• The term for software that is used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add, delete and purchase merchandise.

We’re all pretty savvy people reading this, so I’m certain that you know (at least in vague terms) what a shopping cart is.  Many larger online retailers build their own software for this process, while smaller affiliates and other retail operations often rely on third-party applications to power their stores. Without the shopping cart, e-commerce would be a major hassle and would never have risen to the prevalence it has now.

As an example one of my most frequented online stores, Jay & Silent Bob’s Secret Stash, still uses Yahoo! Shopping to power their cart.  As retail is just a small arm of the View Askew operation, they have relied on this solution to get them through the bare bones online shopping experience.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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