Abandonment:
When a user leaves a shopping cart with an item prior to completing the transaction.
Many factors contribute to why people would abandon without purchasing. A high probability is the complication of the check out process or having to sign in or create an account to do order. The easier it is for customers [...]
Shopping Cart:
The term for software that is used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add, delete and purchase merchandise.
We’re all pretty savvy people reading this, so I’m certain that you know (at least in vague terms) what a shopping cart is. Many larger online retailers build [...]
