Analytics:

• Technology that helps to analyze the performance of a website or online marketing campaign.

Analytic data, while annoying for those of us that aren’t numbers people, are crucial to understanding where your visitors are coming from and what they want.  It’s also imperative to know what you’re doing on your site is working and what needs to be changed.  There are several free analytic tools out there, like SiteMeter, Google Analytics, and StatCounter.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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