Affiliate Marketing Fanatics 35: Interviewing Jay Berkowitz
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Jay Berkowitz about his origins in affiliate marketing & his presentation “Turn Website & Social Media Traffic Into Gold”. Jay’s actually going to be giving away a SOLID GOLD BAR as an incentive to go, so listen up for how to enter! In in this episode we discuss:
- Jay’s background in traditional marketing with Coca-Cola and McDonald’s.
- How Jay’s Ten Golden Rules presentations got him into consulting.
- Sign up to win the 10g GOLD bar at Facebook.com/TenGoldenRules.
- The head & head session battle against the fount of information that is Wil Reynolds.
- Jay actually shares some of the tips from his presentation with us with talks of Jeff Walker and Don Crowther.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Affiliate Marketing Fanatics 34: Interviewing Brent Csutoras
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Brent Csutoras about his origins in affiliate marketing & his panel “Social Media Marketing for Affiliates”. We also talk a little about the new super company Blue Glass Interactive, Inc. In in this episode we discuss:
- How Brent got into online marketing.
- Last year it was standing room only – so get to their panel early to get a seat!
- Any follow up questions? Go ahead and email BCsutoras@blueglass.com
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreAffiliate Marketing Fanatics 33: Interviewing Heather Smith
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Heather Smith, aka Heather in BC, about her origins in affiliate marketing & the Affiliate Summit blog room she’s running during the show. In in this episode we discuss:
- It’s Ted Murphy’s fault and IZEA that Heather is involved in social media.
- Heather’s not an affiliate – she’s a blogger at Beautiful British Columbia.
- XShot and Heather are pretty much synonymous.
- John Chow & his infamous beer runs for the blog room.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreWin A Siver Pass for Affiliate Summit East 2010!
I’m giving away a FREE Silver Pass to Affiliate Summit East 2010, the premier affiliate marketing conference. You read correctly! Affiliate Summit East 2010 is going down August 15 – 17th in New York City at the New York Hilton. I will definitely be there, along with my cohorts from For Me To Coupon. I hope to be speaking on a panel, but which panels will be on the agenda is still being determined. I will also have an article appear in issue 11 of FeedFront Magazine, being distributed at the conference.
The Silver Pass is a $250 value and gives you access during the conference to the Affiliate Meet Market and Exhibit Hall, Keynotes; and access to the Affiliate Summit Social Network. This pass will NOT give you access to any of the sessions taking place. Remember from past shows, if you follow me here at TrishaLyn.com, I do post reviews of all the sessions I attend for your educational pleasure.
How To Win:
- Follow me on Twitter – @TrishaLyn
- Tweet out this message: Enter to win a Silver Pass to Affiliate Summit East at TrishaLyn.com http://bit.ly/winase10 #ASE10
- Subscribe to TrishaLyn.com
- Post a comment about why you want to go. Be creative. This is what will decide the contest!
The winner must have completed all four steps and the winner will be chosen by the best, most creative reason why you want the free pass. The goal here is to think outside of the box. In your comment, please link me to your tweet and be sure to comment with an email address I can easily reach you at, should you win. All comments and tweets must be posted by June 11, 2010. A winner will be announced on June 14, 2010.
Runner Up- Bonus To the second best entry, I’ll give you a paperback copy of Internet Marketing From The Real Experts
Here’s the inevitable fine print. Passes are non-transferable, so if you win the pass you have to use it for yourself. Keep in mind that the winner must register for Affiliate Summit BEFORE passes sell out. As well, if you win the contest, register, and are then unable to attend, you have to contact them to cancel. If you don’t contact them to cancel and fail to check in at the conference, you won’t be eligible for any future complimentary passes from Affiliate Summit. These are their rules, not mine, so you must abide. Please enter only if you are not already registered and know you can attend, should you win.
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Read MoreASE09: Monday Chris Brogan Keynote (Trisha’s Take)
Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote. This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on. It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by:
- Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
- Julien Smith, co-author of Trust Agents (Twitter @julien)
Chris actually teamed up with his co-author of Trust Agents, Julien Smith. I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well. Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes. Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment. I don’t know how it worked out, but I think most people were true to the experiment and did not tweet through it!
Bullet Point Review!
- To be a trust agent:
- make your own game – standing out
- one of us – belonging
- Archimedes effect – leverage
- agent zero – developing access
- human artist – developing understanding
- building an army – developing mass
- You’re competing with literally everything else in the world for attention.
- There are three levels of attention:
- Awareness
- Reputation
- Trust
- In a lot of ways, network marketing is cold calling.
- Trust equations:
- Trust = Social Capital
- Social Capital + Web = Links
- Social Capital + Web =Traffic
- Social Capital + Web =Social Proof
- Social Capital + Web =A big f’n network
- Understand there are other currencies than cash – that’s the secret of the game.
- Make Your Own Game
- Find your value differentiation.
- Create a new word for yourself.
- Learn the systems – attuned/distorted.
- One of Us
- Find the agent zero.
- Seek frictionless distribution.
- Be everywhere and create/maintain bonds.
- All knowledge is vocabulary.
- Insider language is huge.
- Archimedes’ Effect
- Be the priest, build the church.
- Be the relationship before the sale.
- You live or die by your database.
- Be part of everyone’s 150
- Human Artist
- Connect people constantly.
- Share instead of hoard.
- Practice simple touch points of loyalty.
- Self aware vs. Self involved.
- Build an Army
- Give your ideas handles.
- Teach them to fish.
- Bring your own dial tone.
- Be the elbow of every deal.
- Be human at a distance.
- Sometimes people on top forget they’re normal people too.
All in all I think more companies need to remember that there’s a human element to business. Sometimes karma is the best reason to do things. Here’s the presentation:
