Online Marketing Glossary: Click Bot
Click Bot:
- A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.
This is bad news for anyone engaging in PPC campaigns, affiliate or not. With inflated click amounts the prices go up, giving the larger companies an unfair advantage in keeping out their competition. Studies have shown that the users eyes are more drawn to the sponsored listings at the top of the page, so an inflated price puts the smaller businesses and affiliates at a severe disadvantage.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Sponsored Listing
Sponsored Listing (also Paid Listings or Paid Sponsors):
- A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
On Google, these are the links highlighted by yellow on the top of the page and the right side that say “Sponsored Links” above them. These are the links that are the results of search engine marketing and pay per click campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
