Viral Marketing:

The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks.  Any advertising that propagates itself the way viruses do.

Viral is growing, no pun intended.  Traditionally this has been referred to as word-of-mouth, however with the advent of our dear interwebs here, viral can [...]

I should talk about this topic more, but online is just SO fascinating and I’ve been immersed in off line for the last 4 years so it’s routine to me. Since we discontinued our old poorly performing affiliate program at the beginning of February, I’ve been focused on growing our new Reseller Program and [...]

ALL FREAKIN’ DAY I’ve seen the likes of Gary Vaynerchuk, Ze Frank, and others go back and forth on Twitter about joining the Very Green Team and wondered if they’d lost their natural minds. It looks like there’s a color war going on… just something to pass the time. Gary explains why he’s [...]

Latency:

The average number of days between visits for a given visitor during a reporting period. For example, those who visit on average of every seven days.

You must make sure when analyzing the performance of specific marketing campaigns or sales to take the latency factor into account. Just because your campaign did poorly on [...]

If you’re anything like me, you want to get the word out on your business and on important press releases, articles, and blog posts. A great new tool that leverages the social media marketing scene is SocialMarker.com
SocialMarker is so easy to use it’s almost not fair. Drag the bookmark to your browser tool [...]