Online Marketing Glossary: Gateway Page
Gateway Page (also Doorway Page):
- A webpage created in hopes of ranking well for a term in a search engine’s nonpaid listings.
These gateway pages uses organic search and SEO to their advantage, trying to make the most money as possible off affiliate links on the page without paying for traffic. Often these pages are created without a full website behind them, garnering the term “thin affiliate” sites.
Lately what I’ve been seeing is a lot of affiliates using Blogger to set up these pages. Instead of setting up a traditional blog in the true sense of the term, these affiliates create one long, keyword laden post and then put affiliate links in the sidebar. It doesn’t require any money to set up – no coding knowledge necessary, no domain name purchased, and no PPC campaigns to drive traffic. These affiliates are relying purely on the organic search results to drive traffic and are hoping to drive sales.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Blog World Expo Underway
From miss604’s Flickr Stream
Blog World Expo kicked off this morning and is going strong. Due to a late arriving flight, my desire to sleep overtook my desire to hear today’s keynote – the one I’m looking forward to is tomorrow with Mike Shinoda of Linkin Park & Fort Minor anyway. Ran into some familiar faces right away and hit the ground running into the super blogger panel moderated by Jim Kukral and featuring Darren Rowse of ProBlogger, Brian Clark of Copyblogger, Zac Johnson, John Chow, and Jeremy Schoemaker of Shoemoney, who misunderstood the timing I guess and was 45 mins late 🙂
Great stuff from those guys and I was even randomly picked to win a copy of Darren’s ProBlogger book after asking a decent question. Of course, I’ll have more on that panel later.
Next I stayed in the same room for the affiliate marketing panel with Shawn Collins of Affiliate Summit, Mike Allen of Shopping-Bargains, and Tim Jones of TheRealTimJones (yes, all familiar names if you listen to RedHatBlueHat). They had some really good stuff and brought up some tools and such that I’m definitely going to be looking into when my whirlwind crazy travel is done. Once again, more to come.
You’ve probably noticed that I haven’t blogged a lot about CJU. Due to the motel I was staying at being so far away and the internet there being spotty I didn’t have a lot of time to get those written up. But I’m working on it!
If you’re stuck at home with Twitter and trying to keep up with what’s going on out here, go to Twitter Search for #bwe08 and you can see all the tweets that attendees have tagged. I’m trying to keep mine updated as I remember to use TwitPic to share a photo of something.
Read MoreOnline Marketing Glossary: Bid
Bid:
- The maximum amount of money that an advertiser is willing to pay each time a searcher clicks on an ad. Bid prices can vary widely depending on competition from other advertisers and keyword popularity.
Clearly this is not the ONLY definition of the word “bid”, just the definition most associated with online marketing. Anytime you vie for position within the search engines with paid campaigns, you’re bidding on that position via the keyword.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Revenue-Sharing Program
Revenue-Sharing Program:
- A program that allows merchants and website owners to increase sales. The host site links to the merchant with a banner, button or text link, for a fee. The merchant pays the website owner for increased traffic, sales and leads from the host site.
This seems like the less guaranteed way to go about performance marketing. I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Advertiser
Advertiser (also Merchant or Retailer):
- Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.
Basically, the person paying for those leads & sales is the advertiser. In affiliate marketing, the advertiser is responsible for funding the commission pages, providing coupon codes and creative banners, text links, etc. The success of the program rests ultimately on the shoulders of the advertisers. Imaging the pressure on me at PsPrint!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Delisting
Delisting:
- When webpages are removed from a search engine’s index.
Most of the time this is done because a page breaks the search engine’s terms of service. On rare occasion this can happen when the spiders misinterpret something on your page that’s questionably close to the line.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
