I am! This will be my first ad:tech and I’m excited!  I’ve got all my sessions picked out on the schedule and logged into trusty TripIt.  Want to know where I’ll be?  Check it out here.  I plan on working the expo hall and sessions to the best of my advantage to pick up some helpful tools and meet some helpful people!  Unfortunately I’m still without a permanent position, though I’ve had some promising conversations with a few people.  Is it too much to hope that I’ll have a permanent job by then?  It’s just a week away… so scoop me up while you can!

Some of the sessions I’m planning on attending look like great opportunities to learn more about spaces that I’m not too familiar with, Danny Sullivan’s SMX @ ad:tech sessions teaching the basics of search marketing.  I’m still green on the intricacies of search marketing, although I know the basic concept.  I need to get in there and dive into the deep end of the pool to really get a better grasp.  Hopefully after this session I’ll feel a bit more comfortable to dive in and do some experimentation myself.  There’s also one session sponsored by Media Trust on performance marketing, and a lot of the other session descriptions sound like they’ll be touching on various aspects of performance based marketing.  So I can’t wait!

Speaking of conferences, I do have more notes to share with you from the Web 2.0 Expo, I’ve just been a tad slow to get them all banged out.  Look for that coming up soon!

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