How Does Content Monetization Work and Does it Matter?

Guest Post by Murray Newlands

In short, content monetization is the process of earning money through written content.

There are a many ways to achieve this. You can earn money by either selling the actual content or by using internet-based writing tools. In the first method, potential buyers of your content can be anyone from news editors to artists to entertainment blogs. In the latter method, you can use one of the hundreds of possibilities available through the internet that enables you to make money from something aside from the actual content. Examples of some of these opportunities are the use of AdSense, sales of consultation or advertising for a small business.

It’s important to know these different techniques if you want to enhance your writing and reach your readers’ expectations. In order to grab the attention of your readers, you need to deliver the content while keeping your specific audience’s specific interests in mind. You need to convey to your readers the main reason you are writing the piece.

There are several ways that you are able to monetize your content. When writing for a newspaper, for examples, you need to write articles in a manner that can attract the reader’s attention. You earn money though writing a compelling piece that editors of the specific paper want to pay you for one time. You also need to make it an interesting, engaging article for those who want to advertise in the paper, so that the paper can earn from business relations, readers, advertisers, etc.

If you are an advertiser, you need to design the content according to the market—you need to make potential customers of your product or services know the qualities of your product. Your goal is to convince them to purchase your product or services.

If you want to sell your business ideas, you need to focus the content of the ideas. This enables your customers to see your ideas again and again and to get accustomed to them. And If you own a website, you can significantly raise your website’s income by advertising with the help of marketing tools such as Google’s AdSense, paid posts and link insertion.

But maybe you are a blogger that doesn’t make much money from your website. Why not earn money from your labor? Wouldn’t it be great if you could make money while working on your hobby? If you want to boost your blogging income, you can use link insertion as a simple tool for content monetization of your blog. All you have to do is to insert some java script code in your site and this can monetize your site automatically. The software will use words and phrases from blogs and use them to link it to relevant advertisers.

A useful tool for advertising is INTENTclick, which provides an alternative basis for your content monetization. This tool is especially useful for content, which are for advertisement of products or services in origin. You can find more details about these helpful internet advertisement techniques in the book “Content Monetization.”

So all said and done, content monetization really does matter, as it can be a great source of revenue for your website. Using the correct tools can help you reach optimization and make the most amount of money without upsetting your readers.

Disclosure: I am working for the company INTENTclick.