Taking New York City by Storm
I’m excited. First of all, because I’ve never been to New York before (a layover on my way to Orlando hardly counts). Second of all, because it’s that time again – time for Affiliate Summit! We’re flying JetBlue, which I LOVE! So comfortable on a cross country flight! Last week on Affiliate Marketing Fanatics 12, Mike and I did a pre-show review of the sessions we’re thinking of going to. I can’t wait, but there’s other things I’ll be doing while in NYC!
- Seeing Avenue Q
- Eating New York pizza at Famous Original Ray’s Pizza
- Walking through Central Park
- Hopefully seeing the Empire State Building
- Wandering Times Square
- Trying to survive on the NYC Subway
And more – Dominic and I have tacked on two extra days to sight see. I can’t wait! We’re leaving today and will get in LATE tonight and then brave the subway to get to the hotel if we’re feeling adventurous – if not, swallowing cab fare. Of course come Sunday, it’s all business. Affiliate Summit East 2009 starts off with a bang – my panel on Getting Noticed FAST! I know I’ve shamelessly promoted this panel, but seriously, you’ll learn a good deal if you’re looking to make a name for yourself. It’s in Classroom C at 12pm so stop by – you’ll get an awesome sticker courtesy of Sticker Giant!
After that, Dominic and I will split the difference so we can cover the most sessions for you here. I’m also going to encourage Dominic to write up a post of his views of Affiliate Summit as an outsider/newbie, so stay tuned for that. I’ll try to post them as timely as possible – some of that will involve reading Dominic’s writing 🙂 I’m sure there will be plenty of time for me to wander around and talk to folks so if you see either of us walking around, stop us and say hi! And feel free to badger Dominic about his model railroad or school!
Read MoreBlogging at Affiliate Summit East
Guest Post by Dominic Fawver.
As I am sure Trisha has mentioned before I will be blogging while attending Affiliate Summit East 2009. Currently I am attending DeVry University, and am in my final term towards a BSB in Project Management. I am, as of yet, still undecided upon what field I will apply my degree, and have decided to attend Affiliate Summit East in order to further my knowledge. I hope to present my views as a student and as a project manager on what I learn from each of the sessions and events which I attend.
Look me up while I am there. I will be rather hard to miss, wearing a very bright Blinkstar Media shirt, as you can see in the picture we took here at home. See you there.
Read MoreWhere has Trisha been?!
Like a lot of people, I’ve had my head down working. I’ve been working hard managing the MyJewelryBox.com Affiliate Program. I’ve had so much to do I haven’t had a ton of energy at the end of the day to keep up the blog. Regrettably that means that you, dear reader, have suffered.
Actually, I’m not so full of myself to honestly believe that you’ve suffered without my blogging. There are many other resources to get your news in all things online marketing. I started this blog almost exactly two years ago, and I still question whether people actually learn something from my mumbles here.
Coming up at the beginning of next month I’ll be attending Affiliate Summit East 2009 in New York City, speaking on a panel called Getting Noticed FAST. Our goal is to help others make a name for themselves within the industry as we’ve tried to make a name for ourselves. We’ve put a lot of time into our preparation; we want to make sure that the attendees walk away with concrete, actionable items to apply to their own careers.
My husband Dominic will be attending with me. He’s currently finishing up a degree in business, focusing on project management. He’s interested in potentially going into affiliate marketing , so he’s attending to help me cover all the sessions for this blog. He’s excited to learn more about what I do and the people I interact with, and I’m excited for him to get this introduction to my professional world as well. We’re also tacking a couple days onto our trip to do some sight seeing. Neither of us have ever been to New York, so we’ll be seeing Avenue Q the Friday night before the conference and meeting up with some friends who live in the NYC area.
I’ll also be staffing the Meet Market table for Affiliate Marketers Give Back from 5-6 pm Sunday August 9th during the show. In an effort to raise money for the Avon Walk for Breast Cancer, AMGB will be offering limited-edition Affiliate Summit hats (available for a $40 donation) and Affiliate Marketers Give Back laptop stickers (available for a $10 donation). If you won’t be attending and would still like to make a donation, you can do so at AMGBWalk.com.
On Tuesday I’m happy to be participating in GeekCast Live. I’m betting since this one has an open invite and is officially on the schedule, it’ll go a lot more as planned than when they tried to do one in Boston at ASE08. By “as planned”, I know before they had more of a Diggnation vision in mind than the devolved drunken conversation that happened. It should be a good time and a great way to end the conference.
So what now? I hope to come back from Affiliate Summit with a renewed passion for this blog. More great content for you. Stay tuned!
Read MoreVideo from Affiliate Convention
While at Affiliate Convention, I took the opportunity to bust out my Flip camera and take some brief footage of the party Paulson Management Group threw at alto in Denver. I also got some snipits of Heather speaking on various panels during the show. I have to say, this was actually the first time I used the FlipShare software to compile multiple short videos into one “movie” and upload straight to YouTube from the software. I wish I’d have been able to add a few more titles in between, but for really simple compilations it works great!
So without further ado, PMG at Affiliate Convention.
Read MoreUpcoming Speaking Engagements
I’m excited to announce that I’ll be speaking at two different affiliate marketing conferences this summer. One I applied to speak at with some dear colleagues of mine back in March after getting the idea in February, which has lead to a build up of excitement. The other came rather unexpectedly recently and I’m very happy to be speaking at both! So come hear me talk about cool stuff!
Affiliate Convention – June 18th & 19th – Denver, CO
Friday, June 19th. 10:15 – 11:15 am.
Super Affiliate Room I: Social Media Marketing
Do you Tweet? Have you found Facebook useful for fun and profit? Wade Sisson, David Snyder, and Trisha Lyn Fawver take this session through the various social media applications and teaches several ways to successfully harness the power of speaking to a massive audience of friends, followers and fellow social media users.
I’ll be speaking along side: Wade Sisson, Director of Marketing for PartnerCentric and David Snyder, Co-Founder of Search & Social
Affiliate Summit East 2009 – August 9th – 11th – New York, NY
Sunday, August 9th. 12:00 – 1:00 pm.
Classroom D: Getting Noticed FAST
Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.
Our panel will be moderated by Lisa Picarille, Online Marketing Consultant at LisaPicarille.com. I’ll be joined by Mike Buechele, Founder of Comic Book Fury, Jen Goode, Doodler-in-Charge of JGoode Designs, and Stephanie Lichtenstein, Affiliate Program Manager for Andy Rodriguez Consulting.
Some come on out! I’ll have plenty of good things to say and you’ll be able to meet me live and in person!
Read Moread:tech San Francisco: Master Class Workshop: Kick-Ass Creative—Left Coast Style
Session Description: Leading Left Coast creative directors showcase a cross section of innovative digital and integrated work for multiple clients including the strategy behind each campaign and the related pieces that supported the work. Learn from these master class creative directors about how to inspire and harness the big idea in an increasingly digital world dominated by fragmenting media and attention spans. What customer insights and trends spark new ideas and how do leading creative directors factor in evolving trends such as on-demand media and user-generated content when developing campaigns? This is the place to be to see the latest examples of strategic and tactical creative thinking and execution.
This session took place Wednesday, April 22, 2009. The speakers:
- Conor Brady, Chief Creative Officer, Organic (Moderator)
- Niels Aillaud, Senior Manager Digital Marketing, LG Electronics
- Scott Briskman, VP, Executive Creative Director, Agency.com San Francisco
- Jared Cluff, VP, User Acquisition, Ask.com
- John Rabasa, Executive VP, Managing Director, Publicis Modem West
Unfortunately this sessions was really a long brag session from LG and Ask.com. While the television media they showed was funny and entertaining, I expected this “master class workshop” to actually teach me a few things. Maybe some tips on creating engaging creative? Nope. So I was pretty let down and I only have a few notes for you.
Bullet Point Review! LG Electronics:
- Markets may be conversations, but make sure you are invited.
- Social media is about two things: context and people.
- Participation is good but creative participation is better.
- A good campaign is organic and will want to keep going.
- If your brand is befriended (e.g. on Facebook or Twitter), be a friend back.
Ask.com:
- Positioned Ask.com as an answer engine.
- Video ads delivered an 80% reduction in CPC.
- Crawls were 4 times better – higher traffic than traditional 15 second spots.
- They were surprised by the top performing question they asked – Who is Kim Kardashian?
- The agency is not bringing ideas that are exciting to them just because they’re exciting – they’re bringing them because they make sense for their business.
