Online Marketing Glossary: Trademark Poaching
Trademark Poaching:
- The act of using PPC ads to appear as though they have come from a merchant (using its trademark). When clicked on, the ad directs the consumer to the trademark owner’s site through a link that inserted the affiliate ID, generating a bogus commission for any resulting purchase.
It’s for this reason that many merchants don’t allow bidding on their trademarks. It’s easier to police when you go all or none.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Need Inspiration?
Then listen to this…
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If you didn’t have the privilege of being at Affiliate Summit East earlier this month and need a kick in the pants to get you moving, this is a must listen. Cory Booker, Mayor of Newark, NJ, gave a riveting and inspiring keynote address at the summit. Tears welled up, and people were moved to reach the highest they could – then reach 3 inches farther.
Mayor Booker has a real penchant for the uplifting, and while the speach was not directly related to marketing it did touch on some sales and marketing themes and was generically motivating to anyone. So whatever industry you’re in, this is a great listen. My summary doesn’t give justice to the actual recording, so please give it a listen!
Read MoreOnline Marketing Glossary: Paid Inclusion
Paid Inclusion:
- Advertising program where pages are guaranteed to be included in a search engine’s index in exchange for payment.
The most common cases of paid inclusion happen on directories. While they allow almost anyone to submit a link, users are offered a paid solution that’s guaranteed to get their links in front of more users in a more prominent location. These links are also given more weight in terms of IT resources to make sure they’re coming up in all possible keyword searches rather than just a few or one.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Paid Search
Paid Search:
- Paid search often referred to as pay per click (PPC) is a strategy used by a large number of affiliates.
Some of the biggest super affiliates out there utilize PPC almost exclusively. Amit Mehta is very well known for his use of PPC campaigns. Some good resources will be:
- Super Affiliate Mindset by Amit Mehta
- CDF Networks by Chad Frederiksen
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Paid Listings
Paid Listings:
- Listings that search engines sell to advertisers usually through paid placement or paid inclusion.
Businesses have traditionally gone this route because it’s a guaranteed placement that’s usually featured above other listings more prominently. Many directories also offer faster processing to get the link up for paid listings than free or reciprocal listings.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Niche Sites
Niche Sites:
- A website oriented toward a very specific topic or audience. Niche sites often have high traffic and items can bring higher prices than on general purpose sites because they serve customers looking for unique content.
Every affiliate I’ve talked to will tell you that the key to affiliate marketing is finding a niche. No matter how you pronounce it, the more specific you can get with the products you’re promoting and selling, the higher the conversion rates will be. These are already people out there on the internet looking for something very specific, so they’re predisposed to spend money if they find what they’re looking for.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
