Free Toolsday for June 10th
OK it’s TECHNICALLY still the 10th here in California, so here’s this week’s free tool.
SEO Quake
is an extension for both Internet Explorer and Firefox. It’s a great tool for webmasters to improve their websites, but also a terrific tool for an affiliate manager doing due diligence on the websites their affiliates list.
My favorite feature is the Whois tool. I use this to check the registrant information on websites on affiliate applications before I approve them. I use the whois data to try to weed out the shadier side of affiliates registering with websites that do not belong to them.
As with most toolbars or extensions, which features you include are completely customizable. Another great feature for the SEM/SEO minded is the page rank button and the other Alexa rankings and Google index numbers.
Of course, there are tons of features of the toolbar that I haven’t even explored! So go check it out at www.SEOquake.com and tell me what your most useful feature of the toolbar is!
Read MoreEarly Bird Price for Affiliate Summit ENDS TODAY
Boston, MA
Want to meet me?! Of course you do! Remember that today is the last day to sign up for Affiliate Summit East 2008 and still get the cheaper Early Bird Pricing. The full conference pass – today only – is just $949 while an Expo Hall Only pass is a very affordable $99. If you’ve been waffling about going, pull the trigger and do it now while it’s still cheap!
After tomorrow, the prices go up to $199 for the expo hall only pass and a whopping $1449 for the full pass. And of course, if you sit on your lazy duff until the last minute, you have to shell out $299 for an expo hall only pass or $1949 for the full conference pass.
There are a lot of great sessions already scheduled and on the agenda for the summit. A full agenda is online already. I’ve already added several to my TripIt account so I can plan out my time, including Sam Harrelson’s Leveraging Social Media, Andy Rodriguez’s Affiliate Marketing Basics for Merchants, and Lisa Picarille’s Content that Kills sessions.
There’s no reason not to save money and really, this is a great event for affiliate marketing professionals – both publishers and advertisers – to network and learn from. So go today and register for Affiliate Summit East 2008 in Boston while you can still get in with the best price!
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Merchants to NY Affiliates: Hit the Road!
June is here, which means the “Amazon Tax” law, as it’s been dubbed, is now in effect. Merchants with affiliates residing in New York state will now have to charge tax on orders of customers in New York. In short, the state of NY has decided that affiliates constitute nexus, i.e. a term used to describe whether a business has sufficient presence or activity in a state or other taxing jurisdiction to become subject to the tax(es) of the state or jurisdiction. So now in NY state online retailers with affiliates residing in that state have to charge tax, regardless of where their corporate headquarters actually are. Some good links that explain this better than I ever could are to TechCrunch’s May 14th post and Scott Jangro’s May 22nd podcast.
So many of the larger online merchants with a large number of affiliates in NY have made the decision to drop their affiliates who reside in NY. The great folks over at ABestWeb.com Affiliate Forums have kept a running list of the merchants who’ve dissed their NY affiliates. So if you’re from NY, be aware that these merchants may not approve your application if you apply in the near future.
Affiliate Thing Post-Show
On Tuesday I had the pleasure of co-hosting the Affiliate Thing podcast with Shawn Collins of Affiliate Summit. Let me start by saying that I was unaware that it’s a live show since I always listen to it on iTunes or GeekCast.fm. I listened to the recording last night that’s up over at GeekCast.fm and I have some criticism for myself.
First though, the experience. Monday night I spent nearly an hour fussing with Skype. The test call was choppy and I couldn’t understand all of what it was saying. But all my settings seemed fine. I determined at last that it had to be my internet connection, which has a tendency to be not so good in the evenings sometimes. I must have called the test call in the neighborhood of 30 times. I also called my husband’s cell phone to see if it was any better – nope. He could hear me pretty well but I could barely hear him. I finally give up and hope that it works in the morning or that there’s another option for me to call in or something if all else fails.
I can’t sleep (of course) because I’m nervous about the show. I finally get to sleep and surprisingly have no trouble waking up early the next day for the show. I’m on the West Coast and I usually work 10 am to 7 pm at PsPrint, so I had to get up around 8:30 am to wake up enough to tape the show at 9 am. I fire up my home computer and get Skype up and running, calling the test call about 10 more times with only slightly better results than the night before.
I let Shawn know over the messenger portion of Skype that I’m having issues and he suggests we start anyway and if it’s too bad I can drop off. Luckily when WebmasterRadio.fm called, it was much clearer. Which begs the question – shouldn’t the test caller be the best quality possible? I digress…
The call itself went great in the moment… there weren’t any points where I was sitting there silently banging my head. I fumbled the intro to myself, which is ironic because that’s what was keeping me up the night before – how to whip in PsPrint AND this blog. I figured that was the only part I could rehearse, and coming from a theatrical background I’m a fan of rehearsal.
Now, for my “notes to self”.
- Be more conscious of how close my mic is to my keyboard and how loud I’m typing.
- Do more research about what’s going on so I can suggest more topics instead of being a ‘yes’ woman.
- Don’t laugh – it doesn’t come across well over the phone/skype.
- Attempt to fix the skype thing because in the recording I do hear myself cut out sometimes.
I think, all in all, this was a good exercise for me in giving up control of my image and gives me some things to work on. Please, go listen, and add on to my notes so I can work on my presence, public relations and such! In advance, I truly appreciate it.
Read MoreSquished Boobs Save Lives
Periodically we’re reminded that Affiliate Marketing isn’t entirely about making money. There are good things that can be done with the passive income that we make (or wish we made). Regardless, this is something that affects everyone – even men have mothers, girlfriends, wives, sisters, and daughters.
Missy Ward has started the campaign & many affiliate marketers have joined her. They are raising funds for donation & participation in the Seattle 2008 60-Mile Breast Cancer 3-day walk in September. Along with Missy will be Jen Goode, Tiffany & Irene Spaulding, Anne Fognano & Tammy Carney, Heather Paulson & Jen Campbell, Karen Garcia, Laura Przybek, Angel Djambazov, & Lisa Riolo.
As they say there’s more than one way to skin a cat, and with Missy & Co’s forethought there’s more than one way to donate to the cause. Of course there’s the straight donation, which can be made at 60-MileWalk.com, where the team has already raised $2,312.00 of their $20,000.00 goal as of Friday evening. Your donation is deductible as a charitable contribution as allowed by law. According to the website, donations of $250 or more will be acknowledged in writing.
Or, if you’d rather donate AND support all at once, you can do what I did and make a purchase from their CafePress store. Deck yourself out with all kinds of swag under the sun and not only support the cause but spread the message.
So take time out from your day and spread the word and help the cause. Let’s help them reach their goal. I’ll be with you in spirit ladies! Make this baby VIRAL!
Read MoreLink Glossary: Outbound Links
Outbound Links:
- A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.
A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.
This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
