Online Marketing Glossary: Dayparting
Dayparting:
- The ability to specify different times of day – or day of week – for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
This is used by many PPC affiliates to control their spend by tightly showing ads only when they know their target audience is going to be online. For example, you wouldn’t want to show ads targeting teens during the day when they’re at school – it’s a waste of budget. Instead use the tools available to show those ads only during after school and evening hours when that target audience is most likely to be online.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Custom Feed
Custom Feed:
- Enables submission to XML feeds for each of the shopping engines. The engines have different product categories and feed requirements.
I have to admit that I don’t know the first thing about shopping engines since I don’t run any online stores or virtual malls. Do any of you care to share some insight on this?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Contextual Link
Contextual Link:
- The integration of affiliate links with related text.
This seems to be the most effective affiliate marketing as links within text are the most natural and descriptive for people to click on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Auto-Approve
Auto-Approve:
- An affiliate application approval process where all applicants are automatically approved for an affiliate program.
There’s two schools of thought on this. Some people let everyone in and then sort them out later, while others prefer to be more discerning up front before letting people in. I prefer the manual approval myself because I like to see what’s going on with the affiliate before letting them in.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Network
Affiliate Network:
- An intermediary between an affiliate and merchant. For merchants, it offers tracking technology, reporting tools, payment processing and access to affiliates. For affiliates, it offers a one-click application to merchants, reporting tools and payment aggregation.
The big networks out there are Commission Junction, Rakuten LinkShare, and ShareASale. Most affiliates are members of more than one network to gain access to the best deals and a variety of merchants. Merchants typically stick to one network with some exceptions in the interest of simplicity.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Compensation Rate
Compensation Rate:
- The rate at which an affiliate receives money in exchange for goods or services. It is how affiliates are paid and should be stated in the affiliate contract.
Personally I’ve rarely heard this term actually used, but it basically just means how often are you paying the affiliates. Most programs and networks pay on a monthly basis, although many super affiliates who are bringing in a large revenue stream prefer to be paid every 2 weeks or every week as a normal job would pay. Considering this is their full time job for the most part, I don’t blame them for wanting to receive their commissions more often.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
