Online Marketing Glossary: Destination URL
Destination URL:
- The specific location within a site where the user who has clicked on the ad should be directed. The destination URL does not have to match the display URL but should be in the same domain.
Most of the time it seems to be the best practice to keep the destination and display URL the same when doing pay per click ads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Arbitrage
Arbitrage:
- A practice through which Web publishers – second-tier search engines, directories and vertical search engines – engage in the buying and reselling of Web traffic.
From my understandings, this is not as frequent of a practice as it once was in the earlier days of internet marketing. But does still happen.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
CJU Course: Web 2.0 Affiliate Marketing in Practice
This session was September 18th and promised to tell publishers and advertisers alike how to embrace web 2.0 in their marketing campaigns and get in on the discussion about upcoming trends for emerging markets, Commission Junction, and the industry as a whole. The panel consisted of:
- Angela Mihalakopoulos, Associate Business Development Manager, Commission Junction (Moderator)
- Shergul Arshad,Vice President Business Development, Stylefeeder
- Melissa D. Salas, Director of Marketing, Buy.com
- David Silverman, Director Business Development, Aggregate Knowledge
Other than a stray weird comment about user generated content being the primary technology of web 2.0 (it’s not a technology), the panel was pretty good. Lots of good ideas, but I apologize in advance if my notes are a big fragmented.
Bullet Point Review!
- The piece of the pie this represents is still small.
- Common tie for web 2.0 is UGC (user generated content).
- UGC drives social interaction.
- Collaborate, engage, interaction, control.
- You don’t have to do everything, do what’s right for your business.
- Web 2.0 allows the ability to grow rapidly.
- Open source software is your friend.
- Modules: RSS, blogs, video, podcasts, forums, chat rooms.
- Bookmarks integrated with advertisers RSS feeds.
- Many technologies can work together without developers to alter them.
- How do you measure?
- -> Increase in conversions/revenue.
- -> Ask for reviews.
- -> Brand awareness can’t always be measured.
- -> For video, how long did viewers watch
- -> Natural search
- -> Test & improve.
- CJ has “emerging markets” team.
- Advanced link section works well with web 2.0 technologies.
- Market to individuals instead of segments.
- -> Use personalization and customization whenever possible.
Points brought up during the Q&A
- Try using the CRM angle when approaching management about embracing these web 2.0 avenues.
- Create your benchmarks at the beginning so you know your goals.
I was a bit ahead of the curve in terms of web 2.0 so I heard a lot of stuff I’d heard before, but hopefully this is new for you!
Read MoreOnline Marketing Glossary: Meta Tag
Meta Tag:
- A way to describe various aspects of a webpage that is not intended for users to see. Meta tags pass information to Web crawlers and spiders along with browsers and other applications.
Remember when I said there were basic tools out there to optimize your website for search engines on a very prime level? This is one of the easiest ones. There are many tutorials out there on where to put meta tags in the head html area of your website that will assist with search engine results.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Eighty Twenty Rule
Eighty Twenty Rule:
- A rule of thumb that dictates that typically 80% of the products sold in a category will be consumed by 20% of the customers.
This is also known as the Pareto Principal, and more generally is taken to mean that 80% of the effects come from 20% of the causes. Applied to affiliate marketing, that also generally means that 80% of your sales will come from 20% of your affiliates.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Review: The Big Book of Spam
Have you ever actually bothered to ever read some of the subject lines of the ridiculous spam emails you get? Author Daniel M. Clark decided to do just that – and record all this sarcastic and funny gut reactions to them all in his new book, The Big Book of Spam, available for a reasonable $13.99.
I admit – without knowing Daniel or much about the book he was writing, he sent me one to reivew and I was worried that it might be dry with marketing analysis of spam headlines, and that I wouldn’t get around to reading it (like the last Joel Comm AdSense Secrets eBook I received that I still haven’t read). But this was a great fun read while I was jetting around the western United States a couple weeks ago on planes and in airports.
Relatively small considering it’s the BIG book of spam (funny in itself), the fonts are big, there’s generally two subject lines and their remarks per page, and it is really funny. I want to share with you my top 10 from the book. I shall warn you in advance, there’s some off-color language in a couple. More than half the book was devoted to the “Sex and Celebrities” category.
- Do you wish ladies would have an… An…? What? An… aardvark? An… obelisk? An… infection? Eww, no, probably not that. An… ice cream cone? Oooh, yummy! Yes, I wish ladies would have an ice cream cone, because maybe I could get a lick. Of the ice cream cone.
- Avoid enhancement pills I’m working on it. These days the kids are popping enhancement pills like candy, much the same way that my generation used to “smoke the weed”. It’s very, very important for the word to get out on “the street” that enhancement pills are very “dangerous”. Parents, heed the words of our noble spammer. Make sure your “kids” are “staying away” from the enhancement pills. This “public service message” brought to you by The Big Book of Spam, the spammer who sent it to us, donations from viewers like you, and this station. Also by a grant from the Corporation for Annoying the Hell Out of People. And the letter B. And the number 7.
- Girls go wild, screaming and stripping and running after me when they see me at the door. It’s embarrassing, really. Last time it happened, I was walking into a church. Talk about awkward.
- Does your spouse bore you to death? Cheer up! Are you trapped in a boring, loveless marriage? Do you wish you were happy? Do you wish that ugly, overweight, unfuckable hag in the ridiculous house coat would just spontaneously combust? Cheer up! For only three easy payments of $1999.99, we can arrange… something. If you know what we mean.
- No hardware needed, satellite tv on your pc Computer, monitor, network card or modem, a router perhaps… a big satellite in outer goddamn space… nope, no hardware needed at all.
- Cleanse your Excess Weight Look, I know I’m not Johnny Six-Pack in the abs here, but I don’t need to be told to cleanse my excess weight. I do that when I shower, and don’t need to be reminded that I should be hitting the gym instead of sitting in front of a computer for ten hours a day.
- Locate super and despicable Box Software for PC and All Macs!!! Your thesaurus has failed you.
- Open Your Eyes to Extreme Multidimensional Mascara! I hope it stops at three, because once you start getting into fouth- and fifth-dimensional mascara, strange shit starts to happen.
- Have your own Vegas Vacation – Participation Required “Honey, I’m off to Vegas. What? NO, this thing says I have to. I’ll be back in a week, I swear – maybe ten days. Seriously, the email says I have to. No, of course I won’t hire any hookers. No, it won’t be like last time.”
- Paris Hilton Sextape. We keep up to date with today’s hottest stars Her sex tape was news in 2003 – you’re not keeping up very well with today’s hottest stars if that’s the best you can do.
