Link Glossary: Authority Pages
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Cribbed Content for April 18th
Some good stuff going on this week… and I’m going to throw in something fun that has some social media implications…
- Scott Jangro jumped into the podcasting world with a good set of rambles. He gets fairly personal, talking about the inspiration his daughter has given him & some general rambles about what’s going on in his life. I really like this type of podcasting. Great first effort… PodPress FTW! I hope more are coming.
- My new favorite term is Internet Rubbernecker. I may just changed this weekly post of mine from “Cribbed Content” to “Internet Rubbernecking”. The term was apparently coined by this article over at Wired.com (if it’s from somewhere else, my apologies – I’ve never heard it before). The article points out (yes, go READ it first) that this YouTube lash back video is probably not the best legal move the scorned wife could have made, but it makes me wonder how strong a factor the internet’s court of public opinion might now sway the case? Food for thought in this day & age of social media run rampant.
- Mark Wielgus from 45n5.com called out Joel Comm’s latest AdSense eBook marketing as shady and deceptive. The background basically is that all the ads say just $9.95 for this eBook but once you buy it you’re automatically enrolled in some other program that charges you $29.95 per month. NOT COOL and I have to agree with Mark’s assessment in his video.
I’m keeping it short & sweet this week and ended on what I hope is an uplifting note. Everyday I go to work and I have to reconcile two facets of myself to get through the day – the part of me that went to college and got my degree in theatre so I could make a living on my own terms – writing and telling stories and entertaining people – and the part of me that wants a better life than my parent’s had with more money and gadgets and opportunities and keeps me working in marketing- sitting at a desk all day working a set schedule on someone else’s terms. I know I’m not the only one out there with this daily grapple.
Earlier this week Sam Harrelson recorded an Affiliate Fortune Cookies episode that I just got around to listening to last night. In it, he describes his own college decisions, how high school superlatives have affected him, and how all that attempts to reconcile into who he is today. It was a tough listen for me only because of the state I was in on Thursday – wondering if this blog is worth putting so much energy into and assessing why I do this. This brought me to a good place and I’m okay with where I am… so if you’re finding yourself at a crisis of faith regarding your career, definitely give this a listen. At least you’ll understand that it’s not just you.
Read MoreLink Glossary: IP Address
IP Address:
- Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.
IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.
If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Get a Mentor!
I don’t have one… maybe if I did I wouldn’t be cursing to the FeedBurner gods asking why my feeds are mysteriously cut short all of a sudden despite having my settings in wordpress and FeedBurner set correctly.
I digress… watch Jim Kukral talk about the importance of a mentor while I go in search of my usual creativity (and perhaps a FeedBurner mentor of my own!).
Read MoreLink Glossary: Site Wide Links
Site Wide Links:
- Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)
It’s very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it’s important that these are all relevant links to build your SEO presence.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Free Toolsday for April 15th
Happy tax day! Here’s a great free tool to save yourself some green. Honestly, I’m not sure why it’s taken me SO long to tell you about this tool. Anyone who’s ever had to hire a graphic designer for a really simple postcard or business card knows how frustrating it can be to put so much back & forth into a project that takes the designer 10 minutes to flesh out. Not to mention how much money it costs. This is why PsPrint launched the fabulous Design It! tool last year.
Design It! uses state of the art online graphic technologies that allow you to design a business card or postcard in mere minutes. It’s super easy to do the design work and ordering online. With the tool you can either upload your own background or photograph or pick from hundreds of stock designs that PsPrint’s internal graphic design team have developed since the launch of this tool.
You may be weary to use it since it it’s provided by a printing company, but there’s no obligation to buy. At no time do you put in your name or email address or anything unless you decide to order. So you don’t have to worry about receiving junk mail or anything after just giving it a try.
All text boxes are very intuitive to use when adding your custom text, and you can change fonts, colors, and customize the photos or logos you use on the cards. When designing postcards you can even add your own indicia to mail the cards professionally. At last count there are over 300 different templates for the business cards and over 150 templates for the postcards. PsPrint even has an open invitation to users to submit their feedback about what templates they’d like to see and what would improve the system.
Give it a try today. You have nothing to lose!
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