Effective Email Case Study – TubeMogul
I hope that last week’s case study was helpful in looking at the email campaign efforts of a well known, well established company. The next email I want to highlight came from an online service that isn’t nearly as well known as Expedia.
The Company: TubeMogul.com: This free online service allows users to upload a video one time and have it distributed amongst many different video websites.
The User History: I don’t have a lot of experience with this website. I heard mention of it in a podcast a few weeks ago and decided to give it a try. I went to the website and created an account at the time I heard about it, but I’d sort of but it out of my mind and didn’t use it.
The E-Mail:
The Effectiveness: Their team has clearly done their research (or flagged my account properly) to know that I only logged in once. It’s been long enough since I signed up that this email serves as a great reminder to go back and check out this service. It’s not overbearing, it’s just a pleasant reminder that the service is available.
The Result: I will definitely use the TubeMogul service the next time I need to upload a video. I’ve been politely tapped in the email to remind me. And it’s free, so why wouldn’t I use it?
Do you feel differently about the effectiveness of this email? If so please, by all means fight me on this!
Read More@Garyvee, this is for you!
Like how I made the title Twitter-optimized? 😛
Big thanks to Gary Vaynerchuk at Wine Library TV for sharing the love and sending out some Bringing the THunder wristbands. In all my craptastic webcam glory…
Awesome job on the branding efforts Gary!
Read MoreLiving in “The Cloud”
Recently I’ve been giving a lot of thought to the pros and cons of living in the cloud, so to speak. If you’re not familiar with this term, living in the cloud basically means that you keep most of your important documents, email, etc. with online access so you can access it from any computer and you’re not tied to one desktop.
I’ve moved my email into the cloud for the most part instead of using MS Outlook so heavily at home, and I’m digging it so far. Gmail makes it really easy to do, although, I can’t do it 100% because you’re only allowed 5 additional email accounts coming through Gmail. I’ve begun updating a to-do document in Google Documents, but that’s about my only moves into the cloud so far.
So, to outline it for anyone considering making this move, here’s what I’ve discerned:
Pros:
- Access from anywhere, any computer.
- Centralized services through Google.
- If something happens to one of your computers you don’t have to worry about data stored in the cloud.
- Easier to share documents or data with other people via the internet.
Cons:
- You don’t have control over the technology the data is stored on, so if their servers go down you’re toast.
- There’s always the potential threat (albeit very low) of hacking.
- Some firewalls may prevent access to this data depending on the connection you’re attempting to access it from (slim chance, but there).
- Business and pleasure are intertwined to an extent.
Link Glossary: Reciprocal Link Exchanges
Reciprocal Link Exchanges:
- When two websites swap links to point at each other. Trading links with another website.
There’s a limited amount of success that can be had with reciprocal link exchanges. As one blogger wrote they are “so 1997”. Search engines do not give that much value to reciprocal link exchanges because you are sharing the “link juice” between the two links. A great, legitimate way to get some reciprocal links is to just make some connections with other bloggers and throw links to their sites into your blogroll. If they like you, they may reciprocate.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Amusing Phrases
I’m a total media consumer, so in listening to things and reading this I’ve picked up a couple of highly amusing phrases that I’d like to share with you. It’s Saturday afternoon, not much else is going on! So let’s get a little silly while I share some things that have been absolutely cracking me up in the last few weeks.
“Keep it clean, Jangro’s listening” from the GeekCast (coined by Lisa Picarille I believe)
“It’s tough being a digital gangster” from Sam Harrelson of Affiliate Fortune Cookies
“NSFJ (not safe for Jangro) ” from Todd Crawford on Twitter
“I’d twit me.” from Shawn Collins on Geek Cast
Read MoreLink Glossary: Anchor Text
Anchor Text:
- Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked.
This is basically the HTML nuts & bolts for text links. For example, the citation below referencing where this definition came from. Instead of pasting the URL in, it’s linked through the anchor text “The Definitive Guide to Link Buying by Patrick Gavin”. It’s a much more pleasant way to put links out there.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
