Online Marketing Glossary: Keywords
Keyword(s):
- The word (or words) a searcher enters into a search engine’s search box. Also the term that the marketer hopes users will search on to find a particular page.
I think keywords are pretty self explanatory and don’t need my take on it :).
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Behavioral Targeting
Behavioral Targeting:
- The practice of targeting and serving ads to groups of users who exhibit similarities in their location, gender or age, and how they act and react in their online environment.
This is becoming more prevalent in marketing. The more precise the targeting is, the better an advertiser can reach out to the consumer with a relevant offer.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
New Edge Media Website is Live!
At long last, the website for New Edge Media is live and operational (almost)! Go check it out immediately: New Edge Media! I started with NEM almost a month ago and it’s been great so far. We’re doing a lot of awesome things, and there hasn’t been any shortage of work for me. Right now most of my efforts have been directed towards the PrintPlace.com affiliate program, getting everything running off the ground.
We offer a lot of great services at New Edge, including Affiliate Marketing, Email Marketing, Search Engine Optimization, and Paid Search Marketing.
The blog link isn’t operational yet since our company blog isn’t quite ready for unveiling to the public just yet. We are excited to chronicle our journey as a new company in this crazy space. It’ll feature blog posts by our CEO, Brandy Eddings, as well as by our entire senior staff.
Another great development ready to unveil today is that we now have a PrintPlace.com Sub-Forum on the AffSpot.com Affiliate Marketing Forums. I hope for this to be an active place for affiliates to talk to each other, collaborate, ask questions, and have fun. I really hope that it’ll explode into a really great area for discourse among affiliates and give everyone the opportunity to get exactly what they want out of the program.
I’m so excited! Please, we’re always open for feedback so if you have any, leave me a comment!
Read MoreOnline Marketing Glossary: Spyware
Spyware:
- Generally refers to deceitful software that is secretly installed on a user’s computer and that monitors use of the computer in some way without the user’s knowledge or consent. Most spyware tries to get the user to view advertising and/or particular web pages.
In regards to affiliate marketing, lots of spyware programs are written by affiliate marketers participating in black hat tactics and including affiliate links in the program to display those ads to the user. A lot of anti virus programs like McAfee and Norton will block the download of spyware, but as unbelievable as it may sound, there are still people surfing the web out there with no antivirus protection.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Analytics
Analytics:
- Technology that helps to analyze the performance of a website or online marketing campaign.
Analytic data, while annoying for those of us that aren’t numbers people, are crucial to understanding where your visitors are coming from and what they want. It’s also imperative to know what you’re doing on your site is working and what needs to be changed. There are several free analytic tools out there, like SiteMeter, Google Analytics, and StatCounter.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Referral Fees
Referral Fees:
- Fees paid by advertisers for delivering a qualified sales lead or purchasing inquiry.
This is a more traditional term, not so much used in affiliate marketing. Often this type of referral fee is related to the second tier of an affiliate program, where affiliates can earn a percentage of what other affiliates they’ve referred to the program have earned. Many super affiliate bloggers like Zac Johnson and John Chow have admitted that this is where a large part of their income comes from.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
