Online Marketing Glossary: Impression
Impression:
- An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.
Many people don’t put much stock into impressions alone, but impressions can have the potential when coupled with other metrics to find trends with a publisher’s marketing methods & the advertisers offers. For example, a high impression count with a low click rate could indicate that the publisher’s website is receiving ample traffic but the banner is not advertising an attractive offer to those visitors. On the other end, low impressions with high click rates could be indicative of fraudulent affiliate activities or improper reporting.
It is important to note that impressions only count when an ad is fetched from the server, and does not take into account whether or not the ad is clicked on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Optimization
Search Engine Optimization (SEO):
- The practice of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.
SEO is really a no-brainer; you must do it. I’ve been working on my SEO and I’ve noticed a remarkable jump in the amount of traffic that’s coming to me via search engines as opposed to referring websites. Some people say that SEO has no future, the theory being that as long as you’re developing good content the search engines will recognize the relevance.
I say it can’t hurt!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Customer Bounty
Customer Bounty:
- The merchant payment to an affiliate partner for every new customer that they direct to a merchant.
Some merchants will offer customer bounties for limited periods of time to boost affiliate performance. It’s a great motivation for affiliates to promote the program with more prominence on their website or greater spend on PPC ad campaigns. It’s a win-win situation: the affiliate gets the bounty and the merchant gets the boost in sales and new customers to market to.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Results Page
Search Engine Results Page (SERP):
- The page the search engine returns to after a visitor entered a search query.
In layman’s terms, this is the results of the search. A lot of attention is paid to what position on the page your listing is at. Consumers tend to gravitate their click towards the top 3 or 4 links, as shown in this heat chart of a SERP.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Commission Junction Now Listing States
Just noticed this in my CJ account today…they’re now telling us merchants what state the publisher is in.
I think this will be beneficial, but also it could be unduly prejudicial with the states looking at similar laws to New York with taxes. Thoughts?
Read MoreOnline Marketing Glossary: Client
Client:
- A software program that is used to contact and obtain data from a server software program on another computer. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client.
Okay, in plain English for those that are not uber geeks, a client is an external program that is powered and contacts the internet. Some examples: Twhirl is a client for Twitter. Trillian is a client for multiple instant messenger services like AIM, Windows Live Messenger (formerly MSN Messenger), and Yahoo! Messenger. Ya dig?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
