Session Description: Learn about advertising on Facebook and how affiliates can reach over 100 million members. Join us for a panel discussion including a Facebook representative covering all you need to know. The panel consisted of:

• Dennis Yu, CEO, BlitzLocal, LLC (Twitter @dennisyu) (Moderator)
• Zac Johnson, President / CEO, MoneyReign Inc. (Twitter @moneyreign)
• Jeremy Schoemaker, President, ShoeMoney Media Group, INC (Twitter @shoemoney)
• Alex Schultz, Manager, Facebook (Twitter @alexschultz)

Unfortunately a lot of this session went over my head.  This session was really geared more for people who have already played around with advertising on Facebook.  I was hoping for more of a how-to, but I guess the session that I missed at Affiliate Summit West in January was where they did the intro, and this was a follow up.  I did get some notes, so I’ll go ahead and share them in hopes they might help you!

Bullet Point Review!

• It’s been a big challenge scaling up to 20 million users.
• A few months ago it seemed like they were changing policies every week, so they have tried to cut back on changing policies
• They are now focusing on helping the advertisers.
• The targeting is incredibly specific, and they can now target by birthday.
• They’ve set up the email affiliate@facebook.com – 24 turn around time for answers if you have a problem with denials.
• Advertisers need to understand that keywords in their system don’t mean the same as in Google so there’s a bit of a learning curve.
• Remember to make ad copy brief to draw the eye to it.
• Try changing the background color of the ad to get attention.
• A lot of people don’t use the Facebook reporting, but it’s useful to see who’s actually clicking on similar ads and target them even deeper.
• Direct linking is okay, but test to see which works best for your offer.
• There has been a lot of complaints about inconsistencies in the approval process, but if you upload 99 ads and 1 gets declined, it’s a mistake not inconsistencies.  Email them and they can easily correct the mistake.
• If you play on the boarder of ethics, you’ll have a difficult time getting approved.
• Fan pages work well for organic rankings.  They work like a newsletter.
• If you use a vanity URL that’s a trademark, it will be taken down because it violates trademark laws.

Some of this did actually help me, so I hope it helps you!  Alex from Facebook had a TON of information to share, and I was a bit surprised that Zac Johnson and Jeremy Schoemaker were so quiet as they’re usually pretty outspoken, but it was still a lot of good information for affiliates who are already advertising on Facebook.

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I gave the Cribbed Content feature a rest for awhile because, admittedly, I wasn’t really keeping up with much around me.  I’ve put myself into a little corner of existence and did what I had to do.  I’ve got to say, on a personal note, that being continually employed for the last five years and then having a lull in work for three weeks waiting for some things to fall into place has been a bit difficult to handle.  I’m back on track now, back to keeping tabs on what’s going on around me, back to our weekly Affiliate Marketing Fanatics podcast on GeekCast.fm, and ready to kick some serious booty!  I’ve seen some cool stuff that I’m compelled to share!

• Link Cloaking, What is it? – Scott Jangro addresses the ways you can cloak affiliate links.  Also see where I discussed PHP redirects.
• The only coding I really know well is HTML, and I was passed this great article on 10 Rare HTML Tags You Really Should Know through StumbleUpon.  I’m definitely going to be putting some of these into immediate use!
• Did you see the ShareASale Photo Booth at Affiliate Summit West 2009?  I don’t think I did… but that’s okay, because they’re sharing the photos online and I don’t need more goofy photos of myself on the net.  Go check them out and rate them!  And if you’re disappointed you missed it, don’t worry… they plan on bringing it back for Affiliate Summit East this summer in New York!
• A new conference for affiliates, Affiliate Convention, is taking place next month.  I won’t be able to attend, but PMG will be represented as Heather Paulson will be speaking about super affiliate marketing techniques.
• There’s been a lot of rallying together lately with the tax nexus issues in several states affecting affiliate marketers.  Ed Byerly from one fledgling organization Affilaite Trust posted his thoughts on the surge of affiliate organizations attempting to unify a rather rag-tag group of people who make up this industry.
• For those email marketers out there, don’t worry I haven’t turned my back on you!  Check out this cool free tool to make sure your reverse DNS is set up right!

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They say that the definition of insanity is doing the same thing over and over again and expecting different results.  So if I didn’t learn from my experience at this last affiliate summit, I’d be crazy.  I’ve had some time to think long and hard about my experience in Las Vegas and I’m resolved to learn from these experiences.  I wouldn’t say they’re mistakes, per se, but definitely opportunities for learning.  Here’s some things I’ve figured out for myself that might just help you too (see, this isn’t my being selfish!)

• Make sure to secure internet for the trip!  I had SO many problems this time around, I’m going to make sure the hotel I’m staying at has either wired or wifi connections, and bring my own Ethernet cable that I know for SURE works just in case.  Being without internet for 5 days is killer!
• Don’t get sick!  I’m going to finally try out Airborne and hopefully avoid catching germs from people.  Maybe I’ll even go semi-germaphobe and carry around some PocketBac to help reduce the chance of germs jumping on board after shaking so many hands.  I have some awesome peppermint sceneted stuff from Bath & Body Works in a tiny and manageable 1 fl. oz. size.  I can’t afford to come back sick from a conference AGAIN!
• Lighten my load.  My big backpack was too big – I didn’t need to cart around that much space.  Luckily the Buy.at backpack I won is just right to carry my laptop & the essentials (business cards, beverage, wallet, antibacterial hand gel, that kind of thing).
• Get more information from my mentee!  I don’t want to be a sourpuss and not do the mentor program again because I have even MORE stuff to tell a AS newbie, but this time I’ll be sure to find out when they’re coming to the summit, if they’ll be there all three days, and try to find out what they look like so I can spot them in a crowd to say hi!
• Attend “Ask the Experts”!  I jokingly said that I’d never attend this unless I was one of the experts, but since I don’t see that happening I need to not be lazy that second day and get up and attend.  Somehow sleep always seems to take precedent that second morning…
• EAT!  I managed to go all day Sunday having eaten just a few snacks and no real meals until a 2am bowl of cereal (thank you Las Vegas for being a 24/7 town).  This was not good.  Since the provided Continental Breakfast and Luncheons don’t kick in until Monday & Tuesday, I need to remember that Sunday isn’t just the Meet Market anymore – it’s a full fledged day of sessions, so get up and get energy!
• Get a smaller camera.  Or bring the smaller one I gave my husband, because I don’t take nearly enough photos and end up relying on the power of Flickr and Facebook tags to find photos of me at the show.  My camera that I take most my pics with is kinda bulky and not really friendly “on the fly”.  Next time I’ll have my Flip Mino (thank you MarketLeverage!) and will be sure to get video of some of the general events (not the sessions, that’s a no-no) and random people I encounter.  I’ll be video happy!
• Pimp myself out.  It’s nice to look professional, yes, but being branded like a cow gets noticed.  I had my own business cards of course, but no cards for any other departments, no nifty swag to hand people, no visible affiliation with them other than the name on my badge, not even a postcard with the equivalent of a 30 second elevator pitch.  Next time, you’ll know who I rep when you see me coming!

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