Psychographics:

Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.

Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s [...]

Demographics:

The physical characteristics of human populations and segments of populations often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education or geographic location

Whenever you do a targeted marketing campaign, demographics are key! It’s a much better use of your time, efforts, paper, and budget to send [...]

There’s an interesting little blurb in the November/December issue of Revenue Magazine on page 18. In part it says:
The study said that newspaper ads were the most trustworthy, with 63% of media consumers saying they trust the ads there. Search ads were the highest-scoring online format, with 34% saying they trusted them. [...]

I figured out a really nifty thing to do on LinkedIn a few months ago… creating an HTML email signature with a link to this blog, to the PsPrint website, and to my LinkedIn profile. I was, sadly, highly amused by this function and emailed a colleague to show it off.
Colleague: Oh that is [...]

Annoying Tactic #1: Launch a campaign without communicating it to everyone who needs to know internally.
Yes, if we told you we’d have to kill you. It’s that secret! Or, just not well communicated. There’s a fine line between keeping everyone in the loop and spamming everyone with constant updates. Personally, I’d [...]