Managing Blogger Expectations: Conversions vs. Impressions
If you’re reading this because you’re attending our session at Affiliate Summit West 2016, thank you! This is a companion resource list to go along with the panel “Managing Blogger Expectations: Conversions vs. Impressions” from ASW16.
Read MoreOnline Marketing Glossary: Interactive Agency
Interactive Agency:
- An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Speak of the devil, we finally come to a definition that describes my new company, New Edge Media! We offer PPC, SEO, Affiliate Marketing, and Email Marketing. Some stop by and take a look!
This actually concludes this series of glossary items! Huge thanks to Alexandra Wharton for having written this article and to Lisa Picarille for allowing me to republish them!
Have a series you want to see? Please feel free to leave a comment and let me know!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Residual Earnings
Residual Earnings:
- A program that pays affiliates not just for the first sale, but all additional sales made at the merchant’s site over the life of the customer.
It’s my understanding that not many programs offer this anymore due to the incredible expense it could lead to if the customer is a good customer. More often programs are offering second tiers and giving commissions to the affiliate on the sales affiliates they’ve referred to the program are making.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Widget
Widget:
- A small application designed to reside on a PC desktop or within a web-based portal or social network site offering useful or entertaining functionality.
These also appear on many blogs, even having a few in my sidebar. WordPress refers to any sidebar module as a widget, and there are millions of widgets out there. A great blog I read that keeps me up-to-date with what new widgets are coming out and what new released versions is Widgets Lab.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Link Bait
Link Bait:
- A useful, entertaining, creative Web content or Web tool that encourages website owners to link to it.
A lot of bloggers do this – write a post that has a headline that’s just RIPE for linking back. Create some controversy to get your blog linked to. Or, just create some damn good content to pass along for others. There’s nothing wrong with this; it’s a skillful art that some people have mastered and some haven’t.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Super Affiliates
Super Affiliates:
- The best affiliates in a program based on performance and earnings, usually the top 1%, who generate the majority of revenue for a program.
I’ve also used this term to refer to an affiliate who is well known across multiple programs to run a super successful affiliate site participating in many programs. Such well known super affiliates include John Chow, Zac Johnson, Connie Berg, Mike Allen, and Amit Mehta.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
