Analytics Glossary: Frequency
Frequency:
- The number of times a visitor has visited a site during a reporting period. Average Frequency is the average of all visitors’ frequencies during the reporting period. Frequency is a retention metric and part of RFM (recency, frequency, monetary) analysis.
This goes hand in hand with bounce rate, which tells you how many people leave your website after visiting a certain page. Generating leads and driving traffic is important, but you have to make your website sticky… once they’re there, make them want to stay and come back. Monitor this with the frequency data and bounce rates.
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Glossary Definition From Website Magazine, February 2008.
In Mail We Trust
There’s an interesting little blurb in the November/December issue of Revenue Magazine on page 18. In part it says:
The study said that newspaper ads were the most trustworthy, with 63% of media consumers saying they trust the ads there. Search ads were the highest-scoring online format, with 34% saying they trusted them. Banner ads were trusted by just 26% of respondents and mobile advertising had 18% of the public trust.
Basically what this says to me is that, even in an era of internet marketing, viral marketing, and SEO/SEM… brick and mortar printing is still the most trusted form of advertisement.
One of the best ways to get the word out in a trusted way is direct mail. Direct mail allows you to catch your customers when they’re more alert and looking for information within their mail delivery. Consider this: when you get home from work at the end of the day and check your mailbox, you’re momentarily more alert while trying to decipher what are bills that need immediate attention, letters from friends or family, and what is advertisements. But even though you’re not looking for the ads, they can still seep into your consciousness during those moments.
Direct mail is inexpensive and can be completed by a number of different resources (other than your kids bribed with a pizza and armed with some stamps on a Saturday afternoon). Reputable printing and mailing companies like PsPrint take all the hassle out of a direct mail piece. Mailing lists are affordable as well, so there’s no hassle in supplementing any customer list you already have with more potential leads.
Make sure to keep these tips in mind when planning our your direct mail campaign:
- Make it Relevant. Target your list in a way that the consumers receiving your mail piece actually have interest in what you’re selling or promoting. Use demographic parameters in renting your mailing list to narrow down who you’re paying to send a piece to.
- Make it Pop. Designs should be eye catching when looking through the usual boring pile of mail. Use vivid colors to make your piece stand out amid the white and manila envelopes.
- Make it Clear. Don’t clutter your piece with information in the attempt to let the consumer know everything about your company. Focus on a single call to action (e.g. coming into the store for more details or visiting the website for more information). Use the mail piece to say the most important thing you want the consumer to know and direct them to the most important action they should take.
Now get out there and get your mail on!
Professional Mailing Services at PsPrint
Affiliate Summit Won’t Come to You
Vegas… again. For faithful readers you’ll know that after having not been to Sin City since I was six, I’ve been twice since August. And I’m going yet again at the end of February for Affiliate Summit West 08. It should be sweet; AS East 07 in Miami was my first trade show attendance and it was a special and magical time. And since the show is directly involved with what I do on a daily basis, it’s like going to a crash course on my job.
Luckily for anyone who saw footage of the Monte Carlo on fire today, it’s being held at the Rio All Suites Hotel & Casino. Home of Penn & Teller, an excellent show if you’re looking to mix business with pleasure. I saw them in August and it was top entertainment for not bad of a price.
This year Affiliate Classroom LIVE is putting on an all day training session on affiliate manager training. And it’s FREE (well, aside from that $97 reservation fee to make sure you come). It’s 8:00 am to 6:00 pm so that much won’t be fun, especially since my husband will be joining me for part of this trip so he’ll be on his own to explore :(. But at that price, how could you pass it up? There’s only 150 seats, so if you’re interested go make your reservation now!
Jay Berkowitz of Ten Golden Rules is also putting on an Internet Marketing Bootcamp the same day. Which sucks for me because I’d love to go to both, but maybe some kind soul would give me a verbal crash course in how it goes ;). But this bootcamp is a lofty $200. In comparison to what you’re spending to attend the show that’s chump change, but still hard to swing if you’re a start up publisher wanting to learn the ropes. Affiliate Summit attendees do get $50 off though. Check out the Affiliate Summit Blog for more details on how to swing that.
For anyone even thinking about going to this, I highly recommend it. I learned SO much as a beginning affiliate manager, and got to network with some great people. It’s also an excellent resource for a publisher to check out all the different networks that are out there and all the best strategies and tactics for converting your website into your income. And just look outside at your winter weather then remember that Las Vegas will be warm and sunny and book your flight to go already!
Remember to take plenty of business cards as you WILL need them (we ran clean out last time). As a special, PsPrint is offering 20% off for attendees. But you have to register to get the code for the discount, so register today for Affiliate Summit!
Commenting is Marketing
I was looking through the nominations for the SEMMY awards and came across this great post by Darren Rowse over at Problogger. He talks about 10 ways to hurt your blogs brand by commenting on other blogs. It’s all pretty informative stuff that seems like common sense to me. This read comes at a particularly pertinent time for me as I was recently asked to compile a list of blogs that we should respond to as a company.
I grabbed a few to check up on and added them to my Google Reader to subscribe. I’m very sensitive to spam and I don’t want to be “that guy” (or girl, as is the case). I learned after reading Darren’s post that I’m not doing anything wrong. I’ve been making relevant comments (of course) and throwing in the PsPrint URL when it adds to the conversation of the bloggers post.
I post Darren’s question to my few readers here:
- What practices would you add to the posted list?
- Which would you remove from it (or modify)?
- What advice would you give bloggers when it comes to commenting on others blogs?
- As a blogger – do you police any of these types of things? Do you have a comment policy of any kind?
