Online Marketing Glossary: Lead Generation
Friday
Sep 26, 2008
Lead Generation:
- Websites that generate leads for products or services offered by another company. On a lead generation site, the visitor completes a contact form to get more information about a product or service. The submitted contact form is counted as a lead.
While it’s easier on some levels to generate a lead than a sale since no money is involved initially on the consumer’s end, leads are trickier nuts to crack. Merchants often must batch lead payments due to the inevitable scrubs, dupes, and just bad leads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Commission Rate
Thursday
Jun 26, 2008
Commission Rate:
- The rate of income an affiliate receives for generating a sale, lead, or click throughs to a merchant’s website.
Most commission rates, by and large, are percentage based when using the CPS model. Most click through programs or lead gen programs, however, use a flat fee to pay out on leads and clicks.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Analytics Glossary: Psychographics
Tuesday
Mar 11, 2008
Psychographics:
- Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.
Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s a valuable asset to have when deciding who to market very targeted products to. Avoid the egg on your face that could occur if you try to sell heavy metal music to conservative church-goers!
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Glossary Definition From Website Magazine, February 2008.
