In my hustle and bustle lately, I neglected to realize that I’ve been blogging “semi-pro” as I refer to it for a full year.  I went back to see some of my earlier posts from last August and was reminded of this one – Hats, Hats, Everywhere! Could it be that it was just a year ago that I was still managing PsPrint’s mailing services?  It’s also sad to say that I was “in charge of” social media marketing – a project that never took off on the company level, but I’ve obviously been running strong with it.

It feels like it’s been much longer than just a year that I’ve been at this, but I have to say that I’ve learned so much in a year that it’s incredible.  In many ways this blog as served as a gateway to that knowledge and opportunities that I’ve been given.  I’ll never be able to thank this little blog enough lol.

I wish I’d discovered Google Analytics sooner so I don’t have complete data, but thank you to the 16,000+ visitors this year that stopped by.  Thanks for spending those few minutes to check out what I’ve been spewing out there into the webverse.  I hope you’ve come by more than once.  Told your friends.  Subscribed despite my trials and tribulations in getting a freakin’ feed to work properly.  And come by despite going through three URL changes…

Stay Classy, Interwebs.

Thanks to Jim Kukral who wrote a cool birthday song for my blog!

Happy birthday to your blog.

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Demographics:

• The physical characteristics of human populations and segments of populations often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education or geographic location

Whenever you do a targeted marketing campaign, demographics are key! It’s a much better use of your time, efforts, paper, and budget to send your message to consumers who will be the most likely and interested in buying what you’re selling. You don’t want waste precious resources sending custom hot tub installation flyers to people in apartment buildings.

Many mailing list providers (e.g. PsPrint, USAData, etc) offer many demographic distinctions to choose from when renting a mailing list to market to. It’s also important to differentiate if you’re aiming for consumers at large or other businesses as it makes a huge difference in what kind of list you spend your money on.

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Glossary Definition From Website Magazine, February 2008.

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I figured out a really nifty thing to do on LinkedIn a few months ago… creating an HTML email signature with a link to this blog, to the PsPrint website, and to my LinkedIn profile. I was, sadly, highly amused by this function and emailed a colleague to show it off.

Colleague: Oh that is cool…I am still not 100% comfortable with online communication websites but Linked In seems cool because it’s business connections.
Me: But it’s the waaaave of the futurrrrre. And we’re going to start social media marketing, so get used to it :p

Back in August we decided to do a full frontal attack on social media! I can’t say much yet since we’re still fleshing out the procedures and nitty gritty details, but I’ll be taking the lead on it. That was decided back in August and we still haven’t made any progress on it, other than my blogging efforts here.

It was exciting to get some new responsibilities and start working on a new project. Our mailing services is pretty automated and our affiliate program was starting to go places. I couldn’t wait to talk more about it, but mum was the word at the time.

So I got to thinking about it… is social media and online networking really the wave of the future? What are your thoughts?

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