Cribbed Content for April 10th

By on 1-08-2009 in Conferences & Networking

So last week I was knee-deep in lobbying in Sacramento against CA AB 178 and then spent the rest of the week in San Francisco at the Web 2.0 Expo.  So I didn’t have a lot of time to read my RSS feed.  So some of this stuff is a bit old, but don’t shoot the messenger.  If you were on top of your game you wouldn’t rely on this, so just remember that beggars can’t be choosers!

A Quick Note Regarding My Employment

By on 1-08-2009 in Conferences & Networking

I’m officially on the market.

That’s right, it’s with a sadness that I report that I am no longer the Director of Affiliate Marketing with New Edge Media.  Their clients  decided to go a different way with regards to Affiliate Marketing and through no fault of my own, I’m now without gainful employment.  That’s all I’m really going to say on the subject.

I have to give huge props to my coworkers and boss who jumped right onto LinkedIn and gave me great recommendations.  Thanks, ladies.

In the meantime, are you looking for an affiliate program manager to telecommute?  Or if you’re based in the San Francisco Bay Area, work in-house?  I’m your woman.  I’m also open to any copywriting, blogging, web design, or other freelance or contract work until I secure a permanent position.  My resume is available in PDF and on LinkedIn.  A small portfolio of my graphic design work can also be found at Blinkstar Media.

I’m going back to job hunting, now…

This makes me a very sad panda.

Affiliate Summit Sneak Peak!

By on 1-08-2009 in Conferences & Networking

Thanks to the wonders of advanced planning, all the presentations for Affiliate Summit West 2009 – which starts on Sunday – are available to view now at http://www.slideshare.net/affsum.  I’m going to try to bring my head above water enough to read through some before heading to Las Vegas tomorrow.

Are you going to Affiliate Summit?  I am.  Check out Ten Ways to Meet Me At Affiliate Summit from the New Edge Media blog.

In the meantime, keep your eyes open for some tips and tricks I’ll share with ya just in time for Affiliate Summit…

Cribbed Content for December 2nd

By on 1-08-2009 in Conferences & Networking

Yes, normally this would have come last week on Friday, but like many I was out shopping for my precious GPS unit that was on super sale.  I hope everyone had a lovely Turkey Day!  Did you know that until 1863, Thanksgiving was celebrated on different days?  The president would announce when it would be celebrated until that year, when President Abraham Lincoln decreed it would be on the fourth Thursday in November.  It actually took until 1941 for Congress to pass an official proclamation declaring it a legal holiday on the fourth Thursday in November.

So be thankful for your health and the good information you can find online!

  • Our own Manda Otto reviewed the new seoMOZ toolbar, now still in private beta testing.  This looks to be an invaluable tool for SEO and SEM professionals everywhere, expected to be available sometime in January or February.
  • There’s some debate on the future of the banner ad in online marketing.  Brad Waller and Peter Figueredo both discussed it over at ReveNews: The Banner is Dead by Brad Waller and Is Display Advertising Worthwhile in a Down Economy? by Peter Figueredo.
  • I wrote a guest post for Marketing Pilgrim that you should check out: Mobile Advertising Has Future Among Teens.
  • In more New Edge Media news, we’ve welcomed a new team member, Kate Morris, into the fold as Director of Client Services!

Cribbed Content for November 7th

By on 1-08-2009 in Conferences & Networking

Welcome to November!  I can hardly believe we’re in November already… it seems like it was September just yesterday!  Do me a favor and remember that there’s Thanksgiving to think about before Christmas and stall on decking everything out in red and green for a month, will ya?

  • Recently I wrote an article for the New Edge Media blog, Top 14 Tips for Affiliate Success.  Check it out and be sure to follow New Edge Media on Twitter!
  • Scott Jangro wrote a good post on Affiliate Marketing Network Blog Scorecards.  The comments are interesting as well, so be sure to read the whole thing.
  • Affiliate Summit now has a Fan Page on Facebook.  Join up for updates.
  • 37Signals now offers an affiliate program for their super awesome products, one of which is Basecamp, a great project management system that we proudly use at New Edge Media.  Sign up for their affiliate program at http://affiliate.37signals.com.
  • An interesting note about branding and your personal brand, Jim Kukral is going to re-brand himself next week.  I’m very interested to see what he does and how this is executed, so stay tuned.

Online Marketing Glossary: Interactive Agency

By on 1-08-2009 in Conferences & Networking

Interactive Agency:

  • An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.

glossary bookSpeak of the devil, we finally come to a definition that describes my new company, New Edge Media!  We offer PPC, SEO, Affiliate Marketing, and Email Marketing.  Some stop by and take a look!

This actually concludes this series of glossary items!  Huge thanks to Alexandra Wharton for having written this article and to Lisa Picarille for allowing me to republish them!

Have a series you want to see?  Please feel free to leave a comment and let me know!

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

Commission Junction: Happy 10th Birthday

By on 1-08-2009 in Conferences & Networking

Commission Junction LogoAffiliate network Commission Junction is celebrating it’s 10th anniversary today.  They are one of the top affiliate networks with thousands of affiliates and hundreds of advertisers, including one of New Edge Media’s client’s PrintPlace.com. From their announcement today:

“The dedication of all our teams to putting our clients first contributes to our longevity,” said Kerri Pollard, General Manager of Commission Junction. “Many Internet-based companies that were founded in the dotcom heyday of the last decade are no longer around. The fact that we are still successful after 10 years is a testament to the fantastic partnerships we have with our clients.”

I’ve personally been working with Commission Junction since the end of 2007 and I’ve had very few problems with them, mostly related to internal IT issues on the advertiser end and their reporting.  I do wish the reporting was better, but otherwise it’s a great network to get exposure on with a wide range of advertisers for an affiliate to choose from.

New Edge Media Website is Live!

By on 1-08-2009 in Conferences & Networking

At long last, the website for New Edge Media is live and operational (almost)!  Go check it out immediately: New Edge Media!  I started with NEM almost a month ago and it’s been great so far.  We’re doing a lot of awesome things, and there hasn’t been any shortage of work for me.  Right now most of my efforts have been directed towards the PrintPlace.com affiliate program, getting everything running off the ground.

We offer a lot of great services at New Edge, including Affiliate Marketing, Email Marketing, Search Engine Optimization, and Paid Search Marketing.

The blog link isn’t operational yet since our company blog isn’t quite ready for unveiling to the public just yet.  We are excited to chronicle our journey as a new company in this crazy space.  It’ll feature blog posts by our CEO, Brandy Eddings, as well as by our entire senior staff.

Another great development ready to unveil today is that we now have a PrintPlace.com Sub-Forum on the AffSpot.com Affiliate Marketing Forums.  I hope for this to be an active place for affiliates to talk to each other, collaborate, ask questions, and have fun.  I really hope that it’ll explode into a really great area for discourse among affiliates and give everyone the opportunity to get exactly what they want out of the program.

I’m so excited!  Please, we’re always open for feedback so if you have any, leave me a comment!

Online Marketing Glossary: Optimization

By on 1-08-2009 in Conferences & Networking

Optimization:

  • Changes made to a webpage specifically to improve the positioning of the page on search engines.

glossary bookSEO is a big industry, and it’s the best and most cost effective thing you can do for your website.  There are companies you can hire to do extensive optimization, like New Edge Media, and you can do smaller things on your own with some basic tool sets available around the internet.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

Me, Director of Affiliate Marketing?

By on 1-08-2009 in Conferences & Networking

Yep, that’s right.  As of last week I’ve resigned from PsPrint and I’m now the Director of Affiliate Marketing with New Edge Media, an awesome media agency out of Dallas, TX.  I was recently in Dallas right after attending CJU and Blog World Expo to meet some coworkers, get set up, and get the ball rolling on our projects.

I’d point you to the website for my excellent new employer, however they’re so busy working their tails off for clients that the site isn’t ready yet!  So for now you’ll just have to take my word that we rock :).

Dallas was a great new experience, as I’d only ever touched down in Texas on layovers on my way to the East coast.  I’m so glad that I rented a car and opted for the Garmin navigational device – it was very cool to drive around the city after work was over just exploring and seeing what there was to see.  I did have my very awesome boss Brandy drive me through the infamous Grassy Knoll where JFK was assassinated…it’s fairly unimpressive for such a significant place.  There is a modest plaque on the ground inset into the grass, but she had to shut up my rambles before I missed that we were driving through.

So I tell you this, dear reader, so you’ll perhaps forgive me for slacking on my reports from CJU and Blog World Expo.  I’ll get on that right away, if you’ll have me :)