Online Marketing Glossary: Landing Page
Landing Page:
- The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad, or banner ad.
Many successful PPC affiliates utilize landing pages to help direct visitors to convert to sales. With a landing page, the affiliate does not have to rely solely on the merchant’s website to convert but can give the visitors a nudge into the conversion path with added details or stronger calls to action.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Customer Bounty
Customer Bounty:
- The merchant payment to an affiliate partner for every new customer that they direct to a merchant.
Some merchants will offer customer bounties for limited periods of time to boost affiliate performance. It’s a great motivation for affiliates to promote the program with more prominence on their website or greater spend on PPC ad campaigns. It’s a win-win situation: the affiliate gets the bounty and the merchant gets the boost in sales and new customers to market to.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Query
Query:
- The word (or words) a searcher enters into a search engine’s search box.
Also referred to as keywords or key phrases, it’s the results of that search that PPC marketers are bidding on and what SEO teams are improving their websites to get into.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Buys
Keyword Buys:
- The act of bidding on specific search terms related to a specific industry.
This is the lifeblood of PPC affiliates. Affiliates target specific niches with their keywords to drive traffic. The more specific the term, the higher quality the traffic being driven.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: AdSense
AdSense:
- An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users’ geographical location.
AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN. There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue. I won a copy of his latest eBook AdSense Secrets 6 from blogger & super affiliate Zac Johnson, but I have yet to read it. Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Mecha Googlezilla – AdManager Launched
Google is quick on the draw – it was only days ago that the deal for Google to buy DoubleClick was finalized and today Google’s Inside AdSense blog let the cat out of the bag.
They say it best, so straight from the horse’s mouth:
Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We’re excited to add DART for Publishers to our suite of products,and we’re committed to the continued development and enhancement of DoubleClick’s offerings.
So basically all of the internet marketing industry’s speculation earlier this week about what this means has been swiftly answered. Sort of.
It’s still not clear the fate of affiliate network Performics, a DoubleClick company, and whether they’ll stick around or if it’ll be eventually swallowed. Personally I think it would be silly for them to absorb Performics. Instead they should pretty much do what DoubleClick did when they initially bought Peformics – just append the name.
Coming to an internet near you – Google Performics?
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