Online Marketing Glossary: Keyword Density
Keyword Density:
- The number of repetitions of a keyword as a percentage of the total word count of a web page. For example, if a web page has 200 total words on it and 20 of them are keyword advertising, then the keyword advertising has a 10% keyword density on the page.
This is key for SEO, as the higher a keyword’s density the more likely you are to get that organic search traffic for that keyword. There are a number of tools out there to help you analyze your keyword density, such as the one SEO Tools provides. I’ve heard different people in the SEO world say different things about the number you should aim for, but what I do know is that there’s no formula to pinpoint that number for you.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
New Edge Media Website is Live!
At long last, the website for New Edge Media is live and operational (almost)! Go check it out immediately: New Edge Media! I started with NEM almost a month ago and it’s been great so far. We’re doing a lot of awesome things, and there hasn’t been any shortage of work for me. Right now most of my efforts have been directed towards the PrintPlace.com affiliate program, getting everything running off the ground.
We offer a lot of great services at New Edge, including Affiliate Marketing, Email Marketing, Search Engine Optimization, and Paid Search Marketing.
The blog link isn’t operational yet since our company blog isn’t quite ready for unveiling to the public just yet. We are excited to chronicle our journey as a new company in this crazy space. It’ll feature blog posts by our CEO, Brandy Eddings, as well as by our entire senior staff.
Another great development ready to unveil today is that we now have a PrintPlace.com Sub-Forum on the AffSpot.com Affiliate Marketing Forums. I hope for this to be an active place for affiliates to talk to each other, collaborate, ask questions, and have fun. I really hope that it’ll explode into a really great area for discourse among affiliates and give everyone the opportunity to get exactly what they want out of the program.
I’m so excited! Please, we’re always open for feedback so if you have any, leave me a comment!
Read MoreOnline Marketing Glossary: Keyword Marketing
Keyword Marketing:
- The method of getting a message in front of people who are searching through the use of particular words or terms.
This is all loosely related to SEO and SEM. Using keywords to get in front of people is the easiest way to get their attention because people frequently search using short keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Meta Tag
Meta Tag:
- A way to describe various aspects of a webpage that is not intended for users to see. Meta tags pass information to Web crawlers and spiders along with browsers and other applications.
Remember when I said there were basic tools out there to optimize your website for search engines on a very prime level? This is one of the easiest ones. There are many tutorials out there on where to put meta tags in the head html area of your website that will assist with search engine results.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Optimization
Optimization:
- Changes made to a webpage specifically to improve the positioning of the page on search engines.
SEO is a big industry, and it’s the best and most cost effective thing you can do for your website. There are companies you can hire to do extensive optimization, like New Edge Media, and you can do smaller things on your own with some basic tool sets available around the internet.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Gateway Page
Gateway Page (also Doorway Page):
- A webpage created in hopes of ranking well for a term in a search engine’s nonpaid listings.
These gateway pages uses organic search and SEO to their advantage, trying to make the most money as possible off affiliate links on the page without paying for traffic. Often these pages are created without a full website behind them, garnering the term “thin affiliate” sites.
Lately what I’ve been seeing is a lot of affiliates using Blogger to set up these pages. Instead of setting up a traditional blog in the true sense of the term, these affiliates create one long, keyword laden post and then put affiliate links in the sidebar. It doesn’t require any money to set up – no coding knowledge necessary, no domain name purchased, and no PPC campaigns to drive traffic. These affiliates are relying purely on the organic search results to drive traffic and are hoping to drive sales.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
