Guest Post By Ryan Sammy

Everyone knows the importance of video marketing as well as the tremendous potential YouTube offers in creating a strong presence for your brand and company image. However, does everybody know how to use YouTube optimally to gain the desired advantage and leverage for your videos and thereby your company?

Just creating a good video of your company, or a video containing information intended for your target customers and uploading onto YouTube is not enough to get the desired results. There are many ranking factors behind YouTube that you should know if you want your video to score high marks in the popularity charts. Good VSEO takes into account these ranking factors to help build a good brand image and enhance the reputation of your company.

Apart from creating quality video content that information seekers will be willing to watch, there are other important factors that you can use to optimize your videos for YouTube and get higher rankings in the Search Engine Results Pages (SERPs). The first and foremost is not to be just a passerby, but a player. Create a presence in the YouTube community for yourself. Listen to others and be heard. The rankings on YouTube depend on various factors, just as the factors behind organic search results on Google or any other search engine. YouTube in itself is a major search engine now, and it adheres to its own algorithmic parameters to decide rankings.

YouTube ranks videos that are watched most number of times rank very high on its SERPs. So you need to make videos that have a strong viral capability to bring in more viewers for your videos. The more people your videos can bring in to watch, the higher in rankings your video climbs. Now, this does not mean that by simply uploading a video that will be watched by many people can get you top spot in rankings; the videos have to be acceptable and engaging to make people vote for the videos. The more times your videos get viewer votes; the higher the chances of you getting top billings in the rankings! Another factor that could push your videos up is the number of times your videos are bookmarked for attention. These are the basic factors that can help your videos to get maximum visibility, and your attention when making videos should be to make them in such a way that they satisfy all the conditions stated above.

Having good titles, meta-descriptions, tags, comments, flagging, shares, comments, channel views, subscribers, inbound links, and latency do matter, but if you stick to the ground rules and include some, or all the above factors, there is no reason why your videos should lag behind. That said, being an active member of the community will help tremendously, and using video analytics such as “YouTube Insight” and “TubeMogul” should help make your videos better and to stay constantly updated on developments. Make good videos and stay engaged; that should drive you to the top spot very soon.

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Cloaking:

• A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user.  Search engines record content for a URL that is different from what the visitor sees in order to obtain more favorable search positions.

Okay I could be completely off the mark, but practically speaking I think this is what happens when you click on a result on the SERP that has a description that sounds on the mark, but when you get there it’s nothing what you want.

Seriously, can anyone chime in here for some better (or more accurate) examples of this?

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Spamdexing:

• Also called search engine spamming.  It combines techniques employed by some Web marketers and designers to fool a search engine’s spider and indexing programs to ensure that their website always appears at or near the top of the list of search engine results.

I’m sure you’ve come across this without realizing it.  You go to Google and search for something relatively common and the SERP has listings near the top that, upon clicking them, you find have nothing to do with what you’re looking for.

This is because the marketers behind that website (usually laden with affiliate links and poor or scrapped content) have gamed the system and used these tactics.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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