Affiliate Marketing Fanatics 56: Interviewing Greg Hoffman & Ian Fernando
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! This is one last interview with speakers at upcoming Affiliate Summit East 2011 at the New York Hilton in New York City. Today we’re chatting with Greg Hoffman & Ian Fernando about their origins in affiliate marketing & their panel “Industry Clash: Balancing CPS & CPA Marketing”. They’ll give us a bit of insight into this peace-making panel. In in this episode we discuss:
- We chat a bit about Greg & Ian’s fellow panelists Jason Rubacky and Logan Thompson.
- The stereotypes CPS marketers have about CPA marketers.
- The vast differences between the way the “older” CPS marketers party and the way “younger” CPA marketers party.
- Bridging the gap and learning from the other side of the coin.
- Put Greg & Ian’s panel on your Affiliate Summit Schedule! Sunday, August 21st from 11:00 am – 12:00 pm in the Gramercy Suite.
- Eric guarantees he’ll have a front row seat. No heckling!
- Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreAffiliate Marketing Fanatics 50: #ASW11 Recap
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
It’s been a couple of weeks since Affiliate Summit West 2011 was over & done with, and it’s taken us this long to recuperate, follow up with all our leads, jot our ideas for improvement down in notebooks and on whiteboards, and had the time to breathe and record our recap! We had different experiences at this show than some of the others in the recent past, so we share it all with you in a super sized episode this week. For 1 hour & 14 minutes we babble on about:
- Saturday pre-registration ease & the lightly sponsored conference tote bag.
- The short, but sweet, buy.at party and the drinks, view, and having to interact with the “public”. And a brief insight into Trisha’s bath.
- The packed sessions, Mike’s session went well, and our Sunday in meetings and the insanity of the Meet Market.
- Elvis costumes, Marilyn Monroe impersonators, and legend Warren Moon.
- The lovely ShareASale 10 year anniversary party & the Strike Out Breast Cancer bowling party.
- Our quick review of the Drew Eric Whitman keynote, yet neither of us attended the Brian Solis presentation.
- Mike finally met Lewis Howes & they talked about Lewis’ book, LinkedWorking: Generating Success on LinkedIn the Worlds Largest Professional Networking Website
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- Affiliate Summit Forum is now live, so go sign up!
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreAffiliate Marketing Fanatics 47: Interviewing Phil Akalp
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit West 2011, coming up in just under a month at the Wynn Casino in Las Vegas. This time, we talk to Phil Akalp about his presentation “Make it Legal! Advantages of Legalizing Businesses”. In in this episode we discuss:
- The creative launch video for the Android powered Nexus S.
- Phil’s origins as a lawyer and a bit of what CorpNet.com can do for your program.
- You can join CorpNet.com’s affiliate program on ShareASale.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreASE10 Experience Extravaganza: Saturday Night & Sunday
Where do I begin? For maybe the first time ever, I don’t have a plethora of post-conference posts planned for this blog. This is mostly due to the fact that the only session I attended, aside from both keynotes, was the one I was speaking in. I spent the majority of my time at this summer’s Affiliate Summit East 10 behind a table talking to people about For Me To Coupon. Nor did I use a single drink ticket provided by the staff! Overall I was able to get some great networking jammed into my time in New York, as well as catching up with old friends from all over that congregate at Affiliate Summits like a family reunion. BUT, let me tell you some great things about the parties I attended & working the show based in the expo hall – something I haven’t done in a couple of years since my days at PsPrint.
Before I go into my long recap, some housekeeping. For the sake of keeping my long recount of the weeks events from overwhelming you, I’m going to devote separate posts to each keynote, my disgust at some things that have become common behavior at conferences, the Audience Conference, & something we like to call Affiliate Super Friends. So keep an eye out for those posts in the next few days…
Saturday Night: ABestWeb.com Reception & Buy.at Black & White Affair
Saturday night, after I was done with the Audience Conference and had some dinner & a nice short rest, it was all about the parties. What lovely parties, put on by some lovely folks! First was the ABestWeb.com reception, put on at Cinema the Brasserie. Don’t be fooled, this was no movie theater – it was a very open feeling restaurant with a small lounge area near the bar that we inhabited. I drank a lovely white wine while chatting with some great people. Appetizers were passed around along with great conversation with other posters from the ABW forums. I was able to put some faces to screen names of a few folks I didn’t know in person, and also able to catch up with some old regulars. Now, don’t get me wrong, I’m no where NEAR an old hat on the ABW forums, but I do like the crowd of posters that tend to show up when events are thrown.
Directly after, we walked over to the Buy.at party being thrown at trendy Inc Lounge. I LOVED the interior and vibe of the party when we first arrived. As a new advertiser on their network, Ghirardelli was sponsoring the shindig, so the trays of chocolate desserts were everywhere! There were comfy couches to hang back on, which was very well received by my tired feet after walking there from the ABW party. At the beginning of the evening as people trickled it, it was nice to sit & chat, have some drinks, and talk… but as more and more people showed up, it got very loud and hot and crowded. To me, it turned from chill lounge to something closer to a night club, which really isn’t my cup of tea. So a group of us left a bit earlier than the scheduled end time of the party & headed back to the deli across from the Hilton for some snacks before bed.
Sunday: Podcasting 101, the Meet Market, Newcomers, & ShareASale’s Under the Stars Party
To keep it short, I think our panel, Podcasting 101, went really well. If you were unable to attend, you can view the slide presentation here. My voice was almost gone from yelling to speak to people at parties, but I made it work. We didn’t have many people when the session began, but more filtered in…probably after they bum rushed the ShareASale meet market table to get their party passes first :). We got some good feedback from people, and I hope this finds a life beyond Affiliate Summit via the presentations and videos.
After the presentation and some questions afterward, I booked it over to the package room to grab the flyers & notepads we’d had shipped to the hotel in my name, then upstairs to the Meet Market to relieve Forrest at the FMTC table and deliver the goodies. BIG thank you to an unknown gentleman from Woot.com who noticed my struggle with the three boxes and kindly carried one up to the Meet Market for me! We sat for the remainder of the meet market talking to people about the service, save for one trip I made down to the sundry shop to grab some beverages and the short opportunity I had to walk around. Because most of my time was spent at the table chatting with folks, I didn’t get a chance to check out all the other tables, but I did walk an aisle or two to hit some that caught my eye (both via their products/services and brightly colored swag).
After carrying our materials down to the FMTC booth, I headed over to the Newcomer Program meet up, headed by the lovely Jen Goode. There I met my super newcomer Jennifer from Affordable Style, who opted to gift me with a fantastic purse from one of their brands HandbagHeaven.com. I am very glad that Jennifer seemed to really get a lot of help from what I clued her in on about the summit & she was able to have a very productive first conference and learn a lot about affiliate marketing in general while there.
Instead of dinner, we went straight to the ShareASale Under the Stars party at the Empire Hotel, with a promise of food. We had some difficulty getting a cab in the rain as someone jumped into our rightfully gotten cab, and then had to stand in the rain outside the hotel waiting for the bouncers to let us inside as the line for the elevator was longer than space inside the lobby would allow. As usual, SAS knows how to throw a spectacular party! Despite the rooftop bar location, the venue had rolling awnings so no one was rained on, drinks flowed freely, and appetizers were passed around. The appetizers only seemed to last for about an hour or so as droves of people started showing up. It got crowded quickly, and a couple hours into the party we’d reached capacity and people were being turned away. Some say this is because the bouncers downstairs stopped checking for the SAS party invites and let just anyone in, but I can’t really confirm this beyond people telling me that no one asked to see the pass they had. It’s a shame that people were turned away, but I guess that just means a bigger venue next time! Or, tighter controls on invitations 🙂
Don’t worry your pretty head… there’s more to come when I recap Monday and Tuesday! Please feel free to view all the photos I took in New York: Affiliate Summit East 2010 on Flickr
Read MoreAffiliate Marketing Fanatics 37: Affiliate Summit East 10 Recap
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’ve escaped from New York & have returned back to our respective home offices after a great time at Affiliate Summit East 2010. In what shapes up to be epic in length, Mike & I talk about our experiences at the show and the variations in how different some of our activities were. For a Goliath 1 hour & 28 minutes, we discuss:
- The parties hosted by ABestWeb forums, Buy.at, & ShareASale.
- The keynotes high & low points.
- Shenanigans in the blogger lounge with @HeatherInBC.
- Trisha’s newcomer Jennifer graces her with a fantastic purse from HandbagHeaven.com.
- A brief discussion of booth babes & controversy (see some great post-ASE articles on the booth babes thing… I’m sorry…why are you here? by Karen Garcia & Professional events and sexual harassment, when did that become ok? by Jen Goode)
- John Chow egging on James Thompson to use the beer bongs being given out by one exhibitor. And yes, there’s video.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreDay 1 of Affiliate Summit West 2010
Sunday January 17th
I’d arrived in Las Vegas Saturday afternoon, so I was all ready to get busy Sunday morning. My morning meeting had been rescheduled, so first on my agenda was meeting with a client of PMG. We had a good meeting, discussing Valentine’s Day promotions and going forward & my departure. It went well, though the food was a bit lacking. It was our fault though for getting a late start & needing to run to the Sports Deli instead of sitting down at the All American Bar & Grill as we’d sort of planned. Afterward I went over to the Meet Market, which was OUT. OF. CONTROL!
The Meet Market could not be contained to just one room! There was a smaller room first, which I thought was the whole thing until I didn’t see a few companies that I knew had tables (namely PMG). So I got in & out of there as fast as I could and found the other portion of the Meet Market, which was in a larger area adjacent to where the expo hall would be the next day, and it was not as stuffy, but still a mad house. I wandered to see what was there, but still had to high tail it out of there after talking to some people.
Next up was a session, which you’ll see a recap & notes for soon. After the session I went in search of the bloggers lounge, which was way out in the boonies. Lori Herren was awesome enough to go get Heather Smith and I cool buttons from the Facebook table. I hung out in there for awhile to mooch off the internet capabilities to upload photos I’d taken at the session before. I had every intention to purchase the internet access in my hotel room, but it wasn’t working and I did not have the patience for tech support. So I ended up staying downstairs until Lori had the inspired idea to go get dinner from the local In-N-Out Burger.
We got back and pretty much went straight into the ShareASale Under the Stars Party. It was awesome, as usual, with a terrific spread of pizza, bread & cheese plates, ice cream sundaes, cupcakes, a chocolate fountain, and of course, open bar! They had a plethora of things to do, from Wii Sports games, stand up arcade games, darts, fun gambling (no money involved), the photo booth, a DJ, dance floor, Karaoke, and the most awesome of all – a JUMP HOUSE! I was not adventurous enough to get into that bad boy, though I really, really wanted to! At one point, the spire knocked into the chandelier in the ballroom and knocked some panels off – party foul!
I had a good time with the chocolate fountain in particular & shaking my booty on the dance floor when they were giving away feather boas. I wasn’t even drunk! But who can resist a feather boa? I attempted to stay sitting for most of the party because I knew that the Strike Out Breast Cancer charity event was coming up afterward. I’m already a bad enough bowler, so I needed to conserve energy! Maybe I should have partook in the Wii Bowling to gain some confidence!
On to the bowling – it was fun despite my atrocious score of just 39. It began at midnight and was hosted by GTO Management, BowlingShirt.com, Things From Another World, and Affiliate Marketers Give Back as a fundraiser for the National Breast Cancer Foundation. We got awesome pink and black bowling shirts with the logo of the event on them, and had a great time. There were over 100 people there easily by my estimates, which is quite a feat for an event that started at midnight! It was good times, and I dragged myself back to the Rio and straight into bed to get ready for day 2!
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