Online Marketing Glossary: Hit
Hit:
- Request from a Web server for a graphic or other element to be displayed on a web page. Sometimes the misleading term hit is not the same as a visitor.
A visitor is looking around at all the elements on a page, but hits only count the cold hard numbers of how many times sometime loads. This number is usually a lot higher than visitors since visitors can load different images multiple times in navigating around the site.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
A Happy Blog Birthday to Me!
In my hustle and bustle lately, I neglected to realize that I’ve been blogging “semi-pro” as I refer to it for a full year. I went back to see some of my earlier posts from last August and was reminded of this one – Hats, Hats, Everywhere! Could it be that it was just a year ago that I was still managing PsPrint’s mailing services? It’s also sad to say that I was “in charge of” social media marketing – a project that never took off on the company level, but I’ve obviously been running strong with it.
It feels like it’s been much longer than just a year that I’ve been at this, but I have to say that I’ve learned so much in a year that it’s incredible. In many ways this blog as served as a gateway to that knowledge and opportunities that I’ve been given. I’ll never be able to thank this little blog enough lol.
I wish I’d discovered Google Analytics sooner so I don’t have complete data, but thank you to the 16,000+ visitors this year that stopped by. Thanks for spending those few minutes to check out what I’ve been spewing out there into the webverse. I hope you’ve come by more than once. Told your friends. Subscribed despite my trials and tribulations in getting a freakin’ feed to work properly. And come by despite going through three URL changes…
Stay Classy, Interwebs.
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Analytics Glossary: Sessionization
Sessionization:
- Refers to methods used to define a session (includes cookies, IP address, IP+Agent and others) telling the analytics system how to measure – or not measure – a series of page requests from the same individual or browsing machine.
In order to be able to track visitors accurately, you need to make sure you’re not counting the same visitor over and over again. This is where Sessionization comes in handy. Otherwise you could be counting yourself refreshing the page after making updates 10 times and falsely inflate your data.
Be wary of your analytics software and make sure that it’s not just counting page loads or else you get a grossly inflated number.
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Glossary Definition From Website Magazine, February 2008.
