Online Marketing Glossary: Dynamic Content
Dynamic Content:
- Information of webpages which changes, or is changed automatically.
The most relevant dynamic content to online marketing is ad servers. Services like OpenX, Google Ad Manager, and the recent WordPress plugin release MaxBannerAds make it easy to rotate your ads effortlessly to deliver fresh content to your visitors. Widgets also provide great dynamic content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Free Toolsday for July 1st
WordPress boasts an impressive 3,464,799 blogs using their self-publishing service. Anyone who uses WordPress.org to power their blog like I do know that one of the best features is the ability to import countless plug ins to add different functions to your blog. One of the greatest ones I’ve found is Twitter Tools.
Twitter Tools integrates with Twitter by allowing you to archive your tweets, create blog posts from tweets or tweets from blog posts, as well as creating a daily digest post of tweets and posting tweets from the WP admin section. I have found this much more reliable than other automated tweeting services like twitterfeed. This is probably why over 25,000 people have downloaded this great plug in.
The plug in, like most, is really easy to install and only requires that you enter your Twitter login information. Whenever you post to your blog, a new tweet is posted through your Twitter account with the title and a link. This alerts your Twitter followers to your latest blog posts. Some people like this better than a feed reader because they can pick and choose which blogs to read based on the headlines.
The only thing I don’t like about this plug in is that a new tweet is sent even when you just edit an existing post. So if I know I’ll be going through old posts to update them (links, new info, whatever) I’ll disable the plug in temporarily and turn it back on. You can also edit the .php file of the plug in to prefix your title with whatever you want. As a default it’s New Blog Post: but you can make it say the title of your blog, New, whatever you like. This is helpful especially if you run more than one blog and run the automated tweets to the same Twitter account.
I highly recommend trying this out if you’re on Twitter (if not, get on it!). Also, share your experiences with Twitter Tools if you’re already an avid user!
Read MoreDo Directories Help Traffic?
When I first started this blog back on Blogger last summer, I somehow got the idea that listing my blog in as many directories as possible was the way to go. I don’t think I read this anywhere but I think my theory was that as many links I could get to my website as possible would be good. I eventually amassed a very large collection of directory listings in my sidebar. The 80×15 banner was my attribution of choice, which I displayed proudly like a badge of honor.
When I made the switch over to WordPress, I kept the directory listings for awhile but I realized that I didn’t really see any traffic from any of these directories. Most of my traffic comes from various social networks & direct visitors, as it did then as well. So I decided the space was too valuable to clutter up with 20+ little directory buttons. I also felt like the only people benefiting from these buttons and reciprocated links on my blog were the directories – not me.
It’s been a month now that I’ve been on this new home of mine and I’m starting to wonder if I did the right thing. I wonder if that “every little bit helps” method I had before was correct, and I got too full of myself in thinking that I didn’t need these links anymore.
So what have you found with directories? If anyone reading has any experience with listing themselves in the many blog directories there are around there on the net I’d love to hear it – please share!
Read MoreGet a Mentor!
I don’t have one… maybe if I did I wouldn’t be cursing to the FeedBurner gods asking why my feeds are mysteriously cut short all of a sudden despite having my settings in wordpress and FeedBurner set correctly.
I digress… watch Jim Kukral talk about the importance of a mentor while I go in search of my usual creativity (and perhaps a FeedBurner mentor of my own!).
Read MoreA Thorn in My Side
By all accounts, I was certain that moving my blog over to WordPress and onto my own domain was the right thing to do. Many (if not all) online marketers lately are preaching the personal branding… so what better than to move it over, right?
I’ve noticed since the move that my RSS subscriber numbers have dramatically dropped. At first I thought that this was just FeedBurner asleep at the wheel again, but now I’m not so sure. Google Analytics shows a pretty significant drop in visitors as well, but I see today that it’s actually picking back up a bit. My Entrecard point price for an ad has gone from in the 50s range down to 18 today.
In the words of Grant Wilson, what the frig? I’m still writing the same content, if not better with the random addition of videos. Is this just a curve that will pick back up again once people get acclimated to the new site? I can’t imagine that the design is affecting subscribers since they never have to see the design, or visitors since they don’t see the design until they get here. The average time visitors spend on the site is slowing moving up, so I don’t think the design is a factor.
Am I missing the obvious? I’ve received good feedback from some people in the industry that I really respect. I respect their opinions based on my interactions with them via social media and also based on their reputations and the collection of work they’ve amassed in the blogosphere and online marketing. So what gives?
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