Free Toolsday for April 15th
Happy tax day! Here’s a great free tool to save yourself some green. Honestly, I’m not sure why it’s taken me SO long to tell you about this tool. Anyone who’s ever had to hire a graphic designer for a really simple postcard or business card knows how frustrating it can be to put so much back & forth into a project that takes the designer 10 minutes to flesh out. Not to mention how much money it costs. This is why PsPrint launched the fabulous Design It! tool last year.
Design It! uses state of the art online graphic technologies that allow you to design a business card or postcard in mere minutes. It’s super easy to do the design work and ordering online. With the tool you can either upload your own background or photograph or pick from hundreds of stock designs that PsPrint’s internal graphic design team have developed since the launch of this tool.
You may be weary to use it since it it’s provided by a printing company, but there’s no obligation to buy. At no time do you put in your name or email address or anything unless you decide to order. So you don’t have to worry about receiving junk mail or anything after just giving it a try.
All text boxes are very intuitive to use when adding your custom text, and you can change fonts, colors, and customize the photos or logos you use on the cards. When designing postcards you can even add your own indicia to mail the cards professionally. At last count there are over 300 different templates for the business cards and over 150 templates for the postcards. PsPrint even has an open invitation to users to submit their feedback about what templates they’d like to see and what would improve the system.
Give it a try today. You have nothing to lose!
Read MoreLink Glossary: Deep Link
Deep Link:
- Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale than a link that goes to a general home page or landing page. As a common linking courtesy you should always deep link for the benefit of readers to get them right to the information you are citing.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
FeedBurner FAIL
Something wonky happened a few days ago and I didn’t notice… sorry feed readers!
Here’s the posts you may have missed…
- Effective Email Case Study – TubeMogul
- Link Glossary – Alt Text
- Comfortable Branding by Name (Video)
- Hard Sell Tactics DON’T WORK
- Developing Professional Business Cards with Sharp Company Logos
- Link Glossary – Backlinks
- Cribbed Content for April 11th
- Twittermethis v. Twattermethat (Podcast)
Link Glossary: Backlinks
Backlinks:
- The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link: http://www.YourWebsite.com
This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching a viral campaign; you want to see how far out there the links are going to make sure your viral efforts aren’t going to waste. There are lots of great tools out there like SEOquake that will install as an extension to your browser that will let you check the number of links on any website. If you’re into analytics, this is a great measurement to add to your reports.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Hard Sell Tactics DON’T WORK
I think most people can agree that hard sales tactics are intimidating and uncomfortable, so I never encourage anyone to go for that sell from the onset. Any good sales person probably already knows this. Equally, once you’ve entered into a project or partnership with someone, I think it’s still important not to be pushy and to give equal respect to your vendors or clients.
Recently we contracted a vendor to help with a project and let them know that our resources are a bit limited so we wanted to get things going but we didn’t know what pace we’d be able to work at. I thought that was pretty clear when we started the project. We started to get emails about the project and asking us repeatedly for time lines and action to be taken, so I responded that our resources are very limited and we’re working on it. That seemed to do the trick.
Apparently not. I received a pretty pushy email today explaining that they need dates and they have other projects too so they can’t just leave this one hanging and they have internal deadlines and such that we need to cooperate with. I didn’t initiate this project, so I’m leaving it to the person who did initiate it to respond.
So, here’s my gripe…we already said we couldn’t jump right to it, so why are you? Why don’t you just give more attention to your other projects and set this one on a back burner like we have? We’ve already entered the contract with you, and we don’t have any intention of bailing on it. We just need a bit of space and some time to get the other departments here as excited as we are about this.
What to do? I thought I was clear before, but I guess not so… how do you handle this kind of pushy vendor?
Read MoreComfortable Branding by Name
The name of the marketing game is branding, and using your name as your personal brand is a time honored tradition. Watch the video and I’ll tell you more!
Read More
