Online Marketing Glossary: Organic Search Results
Organic Search Results:
- Non-paid search engine results (also called natural search) – the pages that search engines find in a vast index of the Web that the search engine determines are the best matches for the search keywords.
These are the dreams that SEO is made of. Responsible web masters do everything within their power to heighten their organic results because it’s free, and will get your listing in front of more eyes when searching for keywords.
An easy tactic to help this is to use the keyword multiple times on one page. Don’t over do it, but the more a particular keyword is worked into the text on your page, the more clout the search engines will give you site when bringing up results for that keyword in searches.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Quality Score
Quality Score:
- Reflects an ad’s historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google. Yahoo refers to it as a Quality Index.
Of course getting the most links to your website isn’t always the name of the game; it’s getting high quality links. This is why spammers who link to your content aren’t helping you. The quality score of your ad helps boost it’s position on the page just as much as the amount you bid on those keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Impression
Impression:
- An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.
Many people don’t put much stock into impressions alone, but impressions can have the potential when coupled with other metrics to find trends with a publisher’s marketing methods & the advertisers offers. For example, a high impression count with a low click rate could indicate that the publisher’s website is receiving ample traffic but the banner is not advertising an attractive offer to those visitors. On the other end, low impressions with high click rates could be indicative of fraudulent affiliate activities or improper reporting.
It is important to note that impressions only count when an ad is fetched from the server, and does not take into account whether or not the ad is clicked on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Optimization
Search Engine Optimization (SEO):
- The practice of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.
SEO is really a no-brainer; you must do it. I’ve been working on my SEO and I’ve noticed a remarkable jump in the amount of traffic that’s coming to me via search engines as opposed to referring websites. Some people say that SEO has no future, the theory being that as long as you’re developing good content the search engines will recognize the relevance.
I say it can’t hurt!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Customer Bounty
Customer Bounty:
- The merchant payment to an affiliate partner for every new customer that they direct to a merchant.
Some merchants will offer customer bounties for limited periods of time to boost affiliate performance. It’s a great motivation for affiliates to promote the program with more prominence on their website or greater spend on PPC ad campaigns. It’s a win-win situation: the affiliate gets the bounty and the merchant gets the boost in sales and new customers to market to.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Results Page
Search Engine Results Page (SERP):
- The page the search engine returns to after a visitor entered a search query.
In layman’s terms, this is the results of the search. A lot of attention is paid to what position on the page your listing is at. Consumers tend to gravitate their click towards the top 3 or 4 links, as shown in this heat chart of a SERP.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
