Link Glossary: Deep Link
Deep Link:
- Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale than a link that goes to a general home page or landing page. As a common linking courtesy you should always deep link for the benefit of readers to get them right to the information you are citing.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Backlinks
Backlinks:
- The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link: http://www.YourWebsite.com
This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching a viral campaign; you want to see how far out there the links are going to make sure your viral efforts aren’t going to waste. There are lots of great tools out there like SEOquake that will install as an extension to your browser that will let you check the number of links on any website. If you’re into analytics, this is a great measurement to add to your reports.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Hard Sell Tactics DON’T WORK
I think most people can agree that hard sales tactics are intimidating and uncomfortable, so I never encourage anyone to go for that sell from the onset. Any good sales person probably already knows this. Equally, once you’ve entered into a project or partnership with someone, I think it’s still important not to be pushy and to give equal respect to your vendors or clients.
Recently we contracted a vendor to help with a project and let them know that our resources are a bit limited so we wanted to get things going but we didn’t know what pace we’d be able to work at. I thought that was pretty clear when we started the project. We started to get emails about the project and asking us repeatedly for time lines and action to be taken, so I responded that our resources are very limited and we’re working on it. That seemed to do the trick.
Apparently not. I received a pretty pushy email today explaining that they need dates and they have other projects too so they can’t just leave this one hanging and they have internal deadlines and such that we need to cooperate with. I didn’t initiate this project, so I’m leaving it to the person who did initiate it to respond.
So, here’s my gripe…we already said we couldn’t jump right to it, so why are you? Why don’t you just give more attention to your other projects and set this one on a back burner like we have? We’ve already entered the contract with you, and we don’t have any intention of bailing on it. We just need a bit of space and some time to get the other departments here as excited as we are about this.
What to do? I thought I was clear before, but I guess not so… how do you handle this kind of pushy vendor?
Read MoreComfortable Branding by Name
The name of the marketing game is branding, and using your name as your personal brand is a time honored tradition. Watch the video and I’ll tell you more!
Read MoreLink Glossary: Alt text
Alt text:
- “alternative text” that is placed in the code for an image in an H
Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will replace the image with, essentially, a text description so they are not missing out on what is there. Similarly if people viewing your website are on a slower internet connection, the Alt text will show up before the image does in case it takes them a long time to load the image.
Take into consideration who your audience is and what kind of connections they’re likely to use. Are they viewing from work where there’s most likely a firewall in place? Are they novice internet users with dial-up connections? Remember these things and remember the alt text. And remind me to follow my own advice here 😛
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Effective Email Case Study – TubeMogul
I hope that last week’s case study was helpful in looking at the email campaign efforts of a well known, well established company. The next email I want to highlight came from an online service that isn’t nearly as well known as Expedia.
The Company: TubeMogul.com: This free online service allows users to upload a video one time and have it distributed amongst many different video websites.
The User History: I don’t have a lot of experience with this website. I heard mention of it in a podcast a few weeks ago and decided to give it a try. I went to the website and created an account at the time I heard about it, but I’d sort of but it out of my mind and didn’t use it.
The E-Mail:
The Effectiveness: Their team has clearly done their research (or flagged my account properly) to know that I only logged in once. It’s been long enough since I signed up that this email serves as a great reminder to go back and check out this service. It’s not overbearing, it’s just a pleasant reminder that the service is available.
The Result: I will definitely use the TubeMogul service the next time I need to upload a video. I’ve been politely tapped in the email to remind me. And it’s free, so why wouldn’t I use it?
Do you feel differently about the effectiveness of this email? If so please, by all means fight me on this!
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