As an excellent last minute addition, Karl Long wasn’t in the schedule for the summit and delayed the release of attendees to the reception cocktail party, but it was well worth it!  I thoroughly enjoyed his presentation, titled “Employing Your Customers for Fun and Profit”, and had the pleasure of having an interesting conversation with [...]

This session took place October 1st and promised to teach those in attendance how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting and more.  The panel consisted of:

Chris Saad, Founder and CEO, DataPortability.org
Will Moss, CEO, ConnectPlatform.com
Ian Swanson, Founder and CEO, Sometrics

To be honest [...]

I was looking forward to attending this panel despite knowing that I probably knew all there was to know on this subject, because I knew two of the panelists.  Boy was I wrong - it just goes to show you that there’s always something new to be learned when attending trade shows! The panel [...]

This panel was done differently from the rest at the Social Media: The Marketing Summit conference at the beginning of this month.  Instead of a self-moderated panel, event organizer Lisa Picarille moderated this by grilling the two panelists from Best Buy on Blue Shirt Nation (BSN), their internal social network.  The panelists were:

Steve Bendt, Sr. [...]

his is the last of my notes, finally!  This panel promised to deliver real live examples from advertisers and publishers who have faced the best practices issues and discovered the resolutions that helped both sides continue a successful working relationship. The panel consisted of:

Brian Conchuratt, Sr. Sales Manager, Commission Junction (Moderator)
Matt Earls, Sr. Marketing [...]