HOW Conference Post-Game Show
Thursday
May 22, 2008
Well I’m back in the Pacific Standard Time Zone after 4 days in Boston. To date, it’s safe for me to say that the HOW Design Conference has been the best for PsPrint to attend so far! About 80% of people stopping by our booth had never heard of us before, which isn’t necessarily bad. This has been a relatively untapped resource for us, and we excitedly passed out samples of our printing, paper stocks, and information on the Reseller Program.
A neat feature of this show was that the expo hall wasn’t open the entire day – we only had to staff the booth from 8-9 am, 12-2 pm, and then 5-6:30p on Monday only. I believe the “Resouce Center” hours (their moniker) were set this way to avoid stepping on the toes of too many special sessions. The real star of this conference is, of course, the educational sessions for designers. The expo hall is just a bonus for vendors to be able to toss some marketing voodoo at a prime audience.
I think we’ll definitely go back next year to the HOW Conference, being held in Austin, TX. Of all the trade shows I’ve been to as a representative of PsPrint, this was by far the most successful. Everything arrived on time, our booth looked great, and the audience was truly interested in what we have to offer. Overall, a great feeling!
Of course, I had to visit Faneuil Hall & Cheers, and did take some pictures that I’ll share tomorrow once I pull them off my camera. My hotel (pictured above) was pretty decent for a Best Western, and I have some tips & such to share about Boston for those of us going back for Affiliate Summit East in August. But that, my friends, I’ll leave for another day.
Free Toolsday for April 15th
Tuesday
Apr 15, 2008
Happy tax day! Here’s a great free tool to save yourself some green. Honestly, I’m not sure why it’s taken me SO long to tell you about this tool. Anyone who’s ever had to hire a graphic designer for a really simple postcard or business card knows how frustrating it can be to put so much back & forth into a project that takes the designer 10 minutes to flesh out. Not to mention how much money it costs. This is why PsPrint launched the fabulous Design It! tool last year.
Design It! uses state of the art online graphic technologies that allow you to design a business card or postcard in mere minutes. It’s super easy to do the design work and ordering online. With the tool you can either upload your own background or photograph or pick from hundreds of stock designs that PsPrint’s internal graphic design team have developed since the launch of this tool.
You may be weary to use it since it it’s provided by a printing company, but there’s no obligation to buy. At no time do you put in your name or email address or anything unless you decide to order. So you don’t have to worry about receiving junk mail or anything after just giving it a try.
All text boxes are very intuitive to use when adding your custom text, and you can change fonts, colors, and customize the photos or logos you use on the cards. When designing postcards you can even add your own indicia to mail the cards professionally. At last count there are over 300 different templates for the business cards and over 150 templates for the postcards. PsPrint even has an open invitation to users to submit their feedback about what templates they’d like to see and what would improve the system.
Give it a try today. You have nothing to lose!
FeedBurner FAIL
Sunday
Apr 13, 2008
Something wonky happened a few days ago and I didn’t notice… sorry feed readers!
Here’s the posts you may have missed…
