Online Marketing Glossary: Interactive Agency
Interactive Agency:
- An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Speak of the devil, we finally come to a definition that describes my new company, New Edge Media! We offer PPC, SEO, Affiliate Marketing, and Email Marketing. Some stop by and take a look!
This actually concludes this series of glossary items! Huge thanks to Alexandra Wharton for having written this article and to Lisa Picarille for allowing me to republish them!
Have a series you want to see? Please feel free to leave a comment and let me know!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Dayparting
Dayparting:
- The ability to specify different times of day – or day of week – for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
This is used by many PPC affiliates to control their spend by tightly showing ads only when they know their target audience is going to be online. For example, you wouldn’t want to show ads targeting teens during the day when they’re at school – it’s a waste of budget. Instead use the tools available to show those ads only during after school and evening hours when that target audience is most likely to be online.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Click Fraud
Click Fraud:
- The deceitful practice of posing as pay-per-click traffic for the purpose of generating false revenue by the affiliates serving the ads. In PPC advertising terms, it generates a charge per click without having actual interest in the target of the ad’s link.
This, like the click bot, gives black hat affiliates an unfair advantage over the honest affiliates paying for legitimate traffic. The black hat, or unethical, affiliates click on the links repeatedly or from proxies to pose as interested traffic that boosts the click rates that increases how much the affiliates get paid, but in reality these clicks shouldn’t count because they’re not individual web users interested in the product or service being advertised, which is what the merchant is essentially paying for.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Click Bot
Click Bot:
- A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.
This is bad news for anyone engaging in PPC campaigns, affiliate or not. With inflated click amounts the prices go up, giving the larger companies an unfair advantage in keeping out their competition. Studies have shown that the users eyes are more drawn to the sponsored listings at the top of the page, so an inflated price puts the smaller businesses and affiliates at a severe disadvantage.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
New Edge Media Website is Live!
At long last, the website for New Edge Media is live and operational (almost)! Go check it out immediately: New Edge Media! I started with NEM almost a month ago and it’s been great so far. We’re doing a lot of awesome things, and there hasn’t been any shortage of work for me. Right now most of my efforts have been directed towards the PrintPlace.com affiliate program, getting everything running off the ground.
We offer a lot of great services at New Edge, including Affiliate Marketing, Email Marketing, Search Engine Optimization, and Paid Search Marketing.
The blog link isn’t operational yet since our company blog isn’t quite ready for unveiling to the public just yet. We are excited to chronicle our journey as a new company in this crazy space. It’ll feature blog posts by our CEO, Brandy Eddings, as well as by our entire senior staff.
Another great development ready to unveil today is that we now have a PrintPlace.com Sub-Forum on the AffSpot.com Affiliate Marketing Forums. I hope for this to be an active place for affiliates to talk to each other, collaborate, ask questions, and have fun. I really hope that it’ll explode into a really great area for discourse among affiliates and give everyone the opportunity to get exactly what they want out of the program.
I’m so excited! Please, we’re always open for feedback so if you have any, leave me a comment!
Read MoreOnline Marketing Glossary: Sponsored Listing
Sponsored Listing (also Paid Listings or Paid Sponsors):
- A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
On Google, these are the links highlighted by yellow on the top of the page and the right side that say “Sponsored Links” above them. These are the links that are the results of search engine marketing and pay per click campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
