HOW Conference Post-Game Show
Thursday
May 22, 2008
Well I’m back in the Pacific Standard Time Zone after 4 days in Boston. To date, it’s safe for me to say that the HOW Design Conference has been the best for PsPrint to attend so far! About 80% of people stopping by our booth had never heard of us before, which isn’t necessarily bad. This has been a relatively untapped resource for us, and we excitedly passed out samples of our printing, paper stocks, and information on the Reseller Program.
A neat feature of this show was that the expo hall wasn’t open the entire day – we only had to staff the booth from 8-9 am, 12-2 pm, and then 5-6:30p on Monday only. I believe the “Resouce Center” hours (their moniker) were set this way to avoid stepping on the toes of too many special sessions. The real star of this conference is, of course, the educational sessions for designers. The expo hall is just a bonus for vendors to be able to toss some marketing voodoo at a prime audience.
I think we’ll definitely go back next year to the HOW Conference, being held in Austin, TX. Of all the trade shows I’ve been to as a representative of PsPrint, this was by far the most successful. Everything arrived on time, our booth looked great, and the audience was truly interested in what we have to offer. Overall, a great feeling!
Of course, I had to visit Faneuil Hall & Cheers, and did take some pictures that I’ll share tomorrow once I pull them off my camera. My hotel (pictured above) was pretty decent for a Best Western, and I have some tips & such to share about Boston for those of us going back for Affiliate Summit East in August. But that, my friends, I’ll leave for another day.
FeedBurner FAIL
Sunday
Apr 13, 2008
Something wonky happened a few days ago and I didn’t notice… sorry feed readers!
Here’s the posts you may have missed…
Analytics Glossary: Conversion Funnel
Tuesday
Mar 4, 2008
Conversion Funnel:
- The series of steps that move a visitor towards a specified conversion event, such as an order or registration sign up. Funnels vary for every site, but best practice is to limit the depth a user must engage to convert.
A more common term for this is the ordering process. Here at PsPrint that’s what we usually say to describe the steps a consumer has to go through to place an order. It’s always a good idea to review your conversion funnel every year or so to make sure that the UI (user interface) is easy to understand and isn’t garbled with useless information or unnecessary steps. Remember that the easier it is to convert, the more likely the conversion is.
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Glossary Definition From Website Magazine, February 2008.
