Online Marketing Glossary: Linkspam
Sunday
Aug 31, 2008
Linkspam:
- A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site.
Unfortunately, I’ve seen this before in practice. Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters. Professionals truly versed in proper SEO strategies know that the originating content matters almost just as much as the presence of the link.
It can be difficult to push back to overbearing and uneducated managers sometimes, so remember that you have your industry peers to help you to formulate convincing arguments for your side.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Clickthrough Rate (CTR)
Saturday
Aug 30, 2008
Clickthrough Rate (CTR):
- The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR). For example, if an ad has 100 impressions and 3 clicks, the CTR is 3 percent.
Knowing the CTR of your ads will help you to drill down & tailor your ads best to your visitors. This can only help to increase your conversions and boost sales because your visitors will see the ads that are the most relevant to your content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for August 29th
Friday
Aug 29, 2008
Okay, there was a glitch in the matrix last week and I somehow forgot to post what I’d been working on. Fail for me. Anyway, this week’s cribbed content will include some self-aggrandizing points from last week and some really nifty stuff going on this week.
- StickerGiant was kind enough to feature me on their blog last week. I placed my first order with them while I was in Boston and was really happy with the quality of stickers I received
So I slapped their logo on my laptop! - I never win anything, yet while at Affiliate Summit I won $1000 in a contest. So with that I will be going to BlogWorldExpo! I’m excited as this will be my first BWE and a lot of the good people I met at Affiliate Summit East will be there.
- ShareASale, always the innovator, launched their Make-A-Video widget, allowing affiliates to make – and monetize – videos for advertisers’ products and services. I’m excited – I don’t do much on ShareASale yet, but soon I hope to have a bit more time to play around with this.
- Fellow AffSpot.com forum poster Daniel M. Clark just published his first widely available book, The Big Book of Spam: Subject Lines
. This is volume one, and volume two is already in the works. I’m waiting for my copy and will dutifully review it for you!
- Motive Interactive affiliate manager Luke Jeffery Smith has a good audio eBook out there, Luke Jeffrey’s Affiliate Marketing Fast Track
. It’s just $0.99 – I plan on buying it and giving it a listen this weekend, again, complete with review!
