Online Marketing Glossary: Keyword Popularity
Keyword Popularity:
- A measure of the most frequent words and phrases used in web searches. Marketers can use KP to determine which keywords bring large numbers of potential customers to a website. Keywords are stored in the meta tags or text of a web page.
The first step to successful SEO is to identify the KP of your keywords and be sure to include them in the meta tags of your website. From there you can craft ways of working the most popular keywords into your content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Earnings Per Hundred Clicks
Earnings Per Hundred Clicks (EPC):
- Earnings or average payout per hundred clicks.
Many networks rank their merchants by EPC to give the publishers a sense of how active the merchant is with their affiliates. While some people give a lot of credence to this metric, others just give it a glance in addition to all the other stats available.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Really Simple Syndication (RSS) Feed
Really Simple Syndication (RSS) Feeds:
- A data format for syndicating news and other content. Subscribers to RSS feeds are notified every time content is updated on a particular site.
RSS feeds are a MUST for bloggers because it saves your readers from necessarily having to come to you all the time. Bringing the blog to their inbox or feed reader will make it easier for them to consume your content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Earnings per Thousand Impressions (EPM)
Earnings per Thousand Impressions (EPM):
- Earnings or average payout per thousand impressions.
Pretty self explanatory, right? This is an important metric when buying ad space online, whether it’s affiliate ad space or traditional ad space on a website. Many web properties will use this metric to set the costs for the advertisers.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Landing Page
Landing Page:
- The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad, or banner ad.
Many successful PPC affiliates utilize landing pages to help direct visitors to convert to sales. With a landing page, the affiliate does not have to rely solely on the merchant’s website to convert but can give the visitors a nudge into the conversion path with added details or stronger calls to action.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Doorway Page
Doorway Page (also Gateway Page):
- A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.
Some people refer to this practice as a thin affiliate site. The site is pretty much useless in terms of the content, but it ranks well for consumers who are searching for the products.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
