Increasing Your Profitability: The #1 Strategy

Posted on Aug 10, 2011 in Affiliate Marketing, Guest Posts, Tools |

Guest Post by James Martell.

It’s a safe bet one of the biggest reasons you chose to go into business for yourself is to live by your own schedule. For many people I’ve spoken to since I started out in 1999 online marketing is a great way to stop punching the clock.

In fact, this is a great way to love not only what you do, but to also have a chance to enjoy life. Setting your own hours, leaves you free to spend time your free time as you see fit. An unscheduled day off in the middle of the week won’t get you fired. 🙂

Having this sense of control, and building your own paycheck means a lot less frustration. It also makes you far more productive. It’s important not to let old habits you might have learned in the 9 to 5 mindset hold you back.

Making Your Time Work For You

It’s easy to return to the grind that kept you bogged down in work that you don’t enjoy, or will take you more time than it would a pro with more experience in certain areas. From clerical help to an artistic makeover you can build your business using skills readily available to you from professionals at reasonable costs.

Use the 15-Minute Rule Guide

I’m not overly technical. I found that when I try to do something that requires that type of aptitude I’ll spend hours basically just making the situation worse, and then realize later that I’ve wasted time I could have spent on another task.

There is no reason to struggle this way because there are thousands of talented artistic, clerical, and yes, technical professionals waiting to do jobs exactly like the one causing me a problem. For these individuals it takes just a few minutes to complete a job that could keep me away from higher level, profitable work.

What I love best about the trainings I give is getting to talk to people active in online marketing. I know from these conversations that this is a struggle for a lot of people, but really, it’s unnecessary. If you find yourself wearing thin on the task at hand then try what I call the 15-minute rule.

If I am still frustrated after working on a problem for 15-minutes, and can’t resolve it, or get a project to work the way I it need it to, I will hire a service provider I can trust to do the job for me. Hiring one of the many experienced professions on sites like Elance, takes less time, and in the end, less money than it would if I squandered my day away struggling with an issue, and not getting anything done.

That 15-minute rule has worked well for me, because of the professionalism I found on websites such as Elance. In fact, one job in particular I contracted illustrates exactly what I mean as far as saving money and time working on even a small issue when you can find someone to complete any kind of job in no time at all.

Working on an Excel spread sheet I realized that I needed some of the files separated so I could work with them. As I kept working on different ways to accomplish this and getting frustrated, I realized I was in violation of my rule. I was also letting other projects wait while tried to work on this one issue.

After posting the job on Elance and reviewing my bid options, I accepted the bid of a gentleman to complete the assignment for $20. I was sure the job could be completed in 24 hours for that amount.

Except, after setting the terms for the job at 24 hours, I forgot one crucial part of the job, and I neglected to send him the file. Now, for the provider to be paid within those terms he would need to finish within that timeframe, and if I’d remembered to send the work itself I’m sure he could have done so.

Perhaps, being a professional he’d encountered this problem before, because instead of letting the assignment go when he couldn’t reach me to get the file, he wrote a short program.

What this program did was separate the files, and I all I had to do was install it. The files were separated and I could work with them right away.

If you take this one story, and then realize it happens daily on Elance thousands of times a day you will see why this is a valuable tool.

On these sites, there are thousands of professional service providers actively looking for your jobs, and they are knowledge about how best to help your resolve problems you might be having right now.

Outsourcing Doesn’t Have to Be Expensive If Done Right

Imagine you need a retouching photoshop for a banner add. After trying for awhile with no success it would be easy to exclude this from your website, and you would lose this item you want for your business only because it falls outside your own expertise.

When you only concentrate on what you can do alone due to either time issues, or know-how you’re limiting the professional quality of your endeavor. This is dropping the level of what you can do to promote and run your business, and crippling the vision, you have for all your projects.

One of the important points I make as part of my outsourcing course is that you don’t need to limit your business to those areas of expertise you don’t personally hold. Perhaps unlike me, you are a computer wizard. Chances are good you aren’t also a photo retouchers professional, writer, or software designer. You can go without being all those things, but your business will at some point need all those skills and more.

So many qualified providers and professionals with various skills sets willing to share their abilities with your site or business for a very reasonable price, that finding someone who has a specially skill or even time saving clerical support is too easy and too inexpensive to do without.

Really, the numbers of experts and professionals waiting to bid on your project is astounding. The process is simple and low in cost if you follow a few important tips.

Outsourcing Tip #1: The Myth of Expensive Outsourcing

Many people’s first objection to hiring a professional is based on the myth that outsourcing will be too expensive. Outsourcing is not expensive if you use sites like
Elance, or others where pros bid on doing your job for you. Through this process, you pick the price you want to pay.

As a job provider, you have control of the service providers you hire and how much you will pay.

The nice thing about most of the bidding for hire sites is that when you post the job, you can take the bid that appeals to you to based on the qualifications and how much you think the work is worth.

Outsourcing Tip #2: Outline a Clear Idea of What You Want

This is tip number two, but it is the number one mistake made by new job providers. A vague, undefined job posting will not get you the results you want.

Very clearly, describe what you want. A website designer for example, bidding on your project might be very good, but he or she cannot know in advance what you want without direction, and while this provider will try to give you a great results, it might not be what you need.

Instead, picture how you would like the end-result of your project to look like and write a short spec page outline with 15 or so points listed to let the writer what you want the job to include.

Outsourcing Tip #3: Protect Your Money by Setting Milestones

One very important tip is to protect your money by setting milestones, and using escrow. A milestone can be set for each phase of project. The total payment for the job can be split per each milestone performed.

On sites like Elance, the escrow system allows you to keep your money protected since you only release the funds when a milestone or the project is completed to your satisfaction.

When my wife Arlene first started outsourcing she found that through this method she had better control of each phase of her website. Since she needed many different new aspects to her site, having approval of each element from the banner to the links on the page was a useful tool for her, and is for anyone with a definite picture of what they want.

Outsourcing Tip #4: Use Feedback to Get To Know the Pro

Before you select who will work on the project check their feedback. As providers bid on your project, you can use the system to read what others they have worked for say about them. In a way, the feedback works much the same a reference.

Personally, I avoid those service providers who do not have any feedback, since their abilities, and work ethic are yet unknown.

Outsourcing Tip #5: Chose Your Own Price Through Negotiation

Negotiate the price. You can ask bidders to lower their bids through the system. Sometimes an overpriced bid represents a misunderstanding of what the job will entail or what kind of budget is possible for this work. Most bidders are open to some element of negotiation due to the competition for jobs and good job providers on the site.

One of the main reasons that my wife Arlene developed this knack for negotiation was in her experience working with her own site

Arlene noticed a need for a place online where parents could share information about Epilepsy, it’s treatment, and trade tactics for dealing with this condition. She wanted an easy to navigate site, a forum, and a recorded message that greeted visitors as they entered.

Going through some of the services out there could have been expensive, and doing this work alone would have difficult. She found that through discussions with the services providers she could get a price that was reasonable, without sacrificing expertise.

Outsourcing Tip #6: Keep in Contact and Respond to Messages

Elance provides a private message system. This function allows private emails between you and the service provider. Here you and the person working on the job can discuss aspects of different assigns and keep up with each step along the way.

The pro’s goal is to make you the customer happy, and this will mean touching base with you occasionally. Keeping in touch with the provider also lets you know that the project is staying on track, and that you will be happy the job’s results.

Elance holds these messages in the system allowing you and the service provider to keep a running record of your communications.

While it happens very infrequently, if you and the service provider disagree at any point these records are valuable in assisting Elance in resolving the dispute.

Outsourcing Tip #7: Everyone Likes to Get Paid—Pay Fast

After outsourcing more than 400 projects, I know that money is a motivator. Once you have a technical person, writer, data entry clerk, or any other sort of service provider you may very well want to become a repeat customer. Paying fast ensures the service provider would put your name at the top of their list of projects to bid on when he or she sees your posting.

When you are paying you can stagger the amounts allowing you to pay a part of the total agreed on price a step at a time, but there’s one other important tool that milestones give you. Once you’ve paid an initial deposit you can give feedback. If things start going wrong on the job, this tool allows you to have a motivator when working with the service provider.

Feedback on Elance works much the same as with other systems like eBay in which bad feedback can cost the provider future sales or work. Once you’ve made a payment through the system you have this added incentive for the service provider to do a great job.

Outsourcing Tip #8: Never Leave The System

There’s no legitimate reason for either the job provider or the service provider to want to leave the system either Elance or other service provider website has set up. If you leave you can’t use the many safe features the site provides for you.

A service provider might ask you to leave in order to avoid paying. Job providers only pay for the service provider, while Elance takes it’s fee from that total before paying the service provider.

Leaving the system is denying Elance it’s fee, and it takes away important safety features from you such as dispute resolution, a safe, private message center, and the ability to give feedback.

When service providers are used to getting good feedback they have no reason to leave the system, since while they are paying a small fee, the free advertising from a satisfied customer’s comments ensures them more work.

Outsourcing Tip #9: Build Service Provider Relationships

When you are a good client who pays on time and gets good feedback you will never have trouble getting great bids for you jobs. Once you know whom you want to work with from experience you can invite them back to work with you again,

On her own site this was a great discovery that Arlene made, once someone knows you, it’s easier for the person to produce work you will appreciate. In the case of her site past services providers who already knew her needs and her site could produce the work quickly.

Outsourcing Tip #10: Your Feedback is Important Too

Just as you are checking out the feedback of the service provider, they are looking at your past feedback to determine if you are someone they want to work with on the job you’re current listing.

Some comments such as being slow to pay, or not responding to messages can hurt you in finding future good professionals to help you. From the service providers perspective they are taking a chance that you will honor your agreement, and the best proof of that is an outstanding past record.

Your Incentive to Outsourcing

  • Thousands of technicians, writers, network specialists, coders, copywriters,artists, web designers, and more professionals are competing for your business.
  • Competition keeps the costs down.
  • There is no cost for posting your job. The service provider pays the fee for the job.
  • Feedback is an extra incentive for the service provider to do a great job for you.
  • Elance has provided safety nets to ensure your privacy, and that disputes can be settled within the system.

People Like to Earn Money

From the start like many in this industry, I wanted my wife to also take part in the business. She wasn’t interested until one day she saw something she really wanted. A sofa that would exactly fit her plans for decorating. I think everyone can relate. We all see those things we want, and need then go looking for ways to achieve our dreams.

In this case the dream was at a reasonable price, but she also knew I had money set aside for the writing several articles I needed. She came to me with an idea, she could do the articles, and we both get a sofa.

She’d written before so this was a skill she possessed. We made the trade. In this case, I not only got the articles, but in writing those articles, Arlene saw what affiliate marketing was all about and started taking a big part in the business herself.

You don’t always have a professional or expert in the family, and even when you do drawing on them all the time can have a downside. You can draw on the professionals at Elance or a similar site whenever you need to for almost any type of service or skill.

Sometimes it might just be a person to go through a few administrative details to free up your time. Or you might someone to design your entire website. Either way, it doesn’t have to be too expensive, and this can immensely increase the productive or image of your site.

Over to You

What questions do you have about outsourcing? Tell us your thoughts on this way to increase your productivity.

Recognized as a leading expert in affiliate marketing training, James Martell is President of Net Guides Publishing Inc. and host of the “Affiliate Marketers SUPER BootCamp.” A sought-after speaker, James has presented at Commission Junction University, Affiliate Summit, The System Seminar, Digital River Lab, Webmaster World’s PubCon, Affcon, and more. He is also the host the “Affiliate Buzz”, the 1st ever and longest running affiliate marketing podcast in the industry. James relies on outsourcing for the creation of his websites, graphics, articles, podcasts, and video in order to streamline his business, enabling him to break away from the daily grind.

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Five Strategies for Return Traffic

Posted on Aug 2, 2011 in Affiliate Marketing, Guest Posts, Tools |

Guest Post by James Martell.

With over a decade’s experience in the online marketing business, I can tell you that things have changed. Just a few years ago, the best way to have success online was to get a high volume of unique visitors on a regular basis. To an extent, this is still important, but the key to success today is to have your visitors come back to your site on a regular basis.

Websites with a devoted following of users are among the most successful today, with a prominent example being daily deal sites such Woot or Groupon.

The significance of return traffic

In a recent interview I did for my Coffee Talk series with Ryan Allis, co-founder and CEO of iContact, a leading provider of email marketing software boasting more than 700,000 users, he told me that you will never see a whopping 70% of your traffic ever again if you don’t get them on your list. In other words, your time and effort would be best spent on getting your visitors to return to your website on a regular basis.

In general, if a product or service is expensive or complicated, a consumer must be exposed time and time again to the product or service before they will truly consider purchasing it. If a visitor to your website never comes back, they will not likely result in a sale or increased advertising revenue for you.

Search engines also play a very large part in this equation. Google and other search engines continue to monitor information about your website’s visitors, including how many times they return. Ranking highly in search engines for topics such as car insurance quotes, lift chairs, inflatable boats, wood routers, or doll houses requires you to get your users to come back.

In this article, I will discuss the five best strategies for creating effective return traffic.

1) Make use of RSS to Email

This is a fantastic piece of email automation software that can inform members on your list about the new content that you post. Best of all, you never have to lift a finger, with many options for automation.

Creating a weekly or monthly newsletter or sending email auto-responders can be incredibly difficult and time-consuming.

Fortunately, RSS to Email allows you to send out newsletters and auto-responders, but in a much simpler and easier way. Their automated service can allow you to notify your list members every single time you add new content to your website. This is a fantastic way to get your readers to return to your website and check out the new content you have posted.

My favorite feature on this program, however, is the scheduling tool. This allows you to send out a regular newsletter automatically with little to no work on your part. The scheduling tool can run as little or as often as you want, and it can crawl a number of websites, effectively combining different pages of content into one handy newsletter. It can even send out a newsletter to your list automatically, but you can also have it send you a preview newsletter so that you can approve its content yourself.

2) Release podcast updates

Considering the amount of people with online businesses today, very few marketers are making use of podcasts. However, they are easily one of the best ways to engage your visitors and have them return to your website.

Currently, I am the host of one of the longest running podcasts about affiliate marketing (The Affiliate Buzz) as well as my own series (Coffee Talk with James Martell). I use these podcasts to pique my visitor’s interest and convert them into devoted followers.

You could put together a 30-minute podcast in under an hour fairly easily. However, shorter podcasts (5 to 10 minutes) are becoming more and more popular. It is also very easy to automate your podcast publishing, allowing you to update your list members with very little work on your part.

3) Comment on your own blog

Users that are involved in your website will return regularly. One of the best ways to get your users involved on your website is to reply to comments on your own blog.

Thousands of visitors might read a post on your blog, but it’s typically quite rare for a reader to get involved and post a comment. For this reason, it’s important to write out thoughtful replies when someone takes the time to write a comment on your blog.

If you’re having trouble keeping track of comments on your blog, I would recommend WordPress plug-in called “Subscribe To Comments“. This plug-in can notify your website’s visitors when someone responds to their comment. It doesn’t cost anything, and it can be a fantastic way to deepen your website’s sense of community and get your visitors involved.

4) Utilize chat forums

Bulletin boards and chat forums have played a large role online since the birth of the internet. However, many online marketers tend to neglect internet forums. However, they remain one of the most effective tools for building a community on your website and getting your visitors invested. They also allow you to communicate with your visitors and have your visitors interact with each other, giving them valid reasons for returning on a regular basis.

My wife Arlene and I have had great success in building online communities with chat forums. Arlene’s website,, has thousands of chat forum members that regularly participate in discussions about parenting children with epilepsy. These are the type of invested returning visitors that I consider to be the most valuable type of traffic.

5) Provide useful information

In today’s world, content is king. However, it is important to provide your users with well-written, informative content.

Try to remain open and interested to your community members, and provide useful information to all of your visitors. Through various forms of media, such as video, audio, or simple written articles, you can provide helpful advice, useful information, and fun, interesting content to your users, prompting them to come back on a regular basis.

Keep the visitors you have

If you wish to increase the traffic of your website and rank high in search engines for topics like car insurance quotes, Pride lift chairs, inflatable boats, wood routers, doll houses, and arc welders, it is likely a good idea to shift your focus from new visitors to return traffic.

James Martell is a successful author, podcaster, and speaker. He’s a leading expert in affiliate marketing and outsourcing as well as a specialist in SEO. James is host of the Affiliate Buzz podcast on WebmasterRadio.FM (the first ever and longest running podcast about the affiliate industry), and creator of the Affiliate Marketers SUPER BootCamp where he teaches others how to make money with affiliate marketing. He lives in White Rock BC, a seaside suburb of Vancouver on west coast of Canada with his wife, Arlene.

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ad:tech San Francisco: Why HTML5 Matters

Posted on May 19, 2011 in Conferences & Networking, Tools |

Session Description: The way consumers interact with the Web is changing. The impetus for this change is twofold—the appearance of a variety of new devices and increasing broadband penetration—both of which let you deliver richer content in a variety of new ways. The needs of the Web consumer have shifted dramatically in the last decade, especially within the past year. Much of that change comes from the new HTML5 spec that we all hear about, but not everyone quite understands. However, HTML5 has tremendous advantages for marketers as it represents the largest shift in Web standards in the last 15 years. HTML5 enables a richer experience for mobile, video and a myriad of other channels that can help revolutionize your marketing strategies. Adam Broitman, Partner and Ringleader of, will do a deep dive into the numerous marketing and advertising implications of HMTL5 and the various things you need to know to prepare yourself for the next generation of the Web.

This session took place Wednesday, April 13, 2011. The speakers:

  • Adam Broitman, Partner and Ringleader of

This session blew me away!  Having taught myself HTML years ago, this got me super jazzed and excited to start learning HTML5 and getting some more tools in my toolbox.

Bullet Point Review!

  • Why HTML5 Matters.
    • Standards are safe.
    • Consumers are familiar with standards.
    • Web standards can save you money.
    • Web standard content is easier to find in Google.
  • Broadband growth 2001-2009 ^ 63.5%.
  • 31.5% YoY growth total video streams.
  • YouTube 8.4 billion total streams, 2:23 average time on site.
  • Some current browsers don’t support this new web interaction.
  • The way we use the Internet had changed, but the nature of HTML hasn’t.
  • The app will not save us.
    • We need standards, not 1000s of app stores.
    • Kind of a bridge.
    • People have to spend more money for all platforms and it slows things down.
  • The future of the web? (AOL) unable to grow within the walled garden, had to open up.
  • 20% of people use a free app the next day after download, only 5% after 30 days.
  • HTML5 is a set of standards.
  • HTML5 is the new.. HTML.
  • Important elements:
    • The canvas.
    • More creative things can be done.
    • Geolocation.
    • You don’t need to build a specific app to access the gps info.
    • Browser now becomes location aware.
    • Audio & video.
      • <video>…</video>
      • It’s not perfect… Yet.
      • Miro video converter.
    • Local storage.
      • Google got rid of Gears in favor of HTML5.
    • Drag & drop.
    • Forms.
    • Input types.
    • New semantics.
      • More meta tags actually describe content & make it more easily found in searches.
  • It’s still the wild west of html5 compliant web browsers.
  • to see if your browser is compliant.
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Interview with Lisa Riolo of Impact Radius

Posted on Feb 1, 2010 in Affiliate Marketing, Tools |

Impact RadiusA new kind of affiliate network was launched just a couple weeks ago – Impact Radius.  They boast themselves as the first multi-channel performance marketing platform.  Impact Radius links performance advertising to TV, radio, print and online distribution channels—delivering to advertisers and media partners opportunities for growth and profit. I’m happy to present you with an interview with one of the founders, Lisa Riolo.

What is the Twitter (~140 Character) Definition of Impact Radius?
Well, I’m going to cheat a little and send back-to-back tweets from @impactradius

  • We’re the first multi-channel performance advertising platform. Emphasis on multi-channel.
  • We feature an open directory for discovering partners, electronic insertion orders, comprehensive tracking, reporting and payout processing.

Are all the founders of Impact Radius from your days at Commission Junction?
Yes, we all met there in the early days. We’ve all worked for other companies or pursued other ventures in-between then and now.

Those other experiences apart provided tremendous value because it gave us all expanded perspectives. It’s like when everyone in a band goes off and does solo projects and experiments with new rhythms and different instruments. Later, the band reunites with transformed creativity and a familiar, but fresh sound.

How do you feel this will impact the industry in the short term?  Long term?
We see the convergence of traditional and online media as a huge opportunity. Almost immediately, new partnerships that bridge traditional channels to online and vice-versa started forming. Relationships like these, before Impact Radius, were challenging. This makes us a catalyst for growth for the industry as a whole.

Do you foresee any hurdles since the nomenclature of performance marketing terms usually mean different things in different aspects of marketing?
One of the greatest opportunities about building this business was the chance to start with a completely clean slate. We re-visited everything about performance advertising. We asked questions like: What is fundamental to the relationships and what could benefit from a new approach? What business processes are counter to the way people actually work together? And even—is this the best descriptor to use?

So, yes, with respect to nomenclature, we have introduced changes that should minimize confusion and help bridge the differences in a way that creates opportunity. Let me give you an example: We don’t call “affiliates” Affiliates. We don’t call “affiliates” Publishers either. We say: Media Partners—which works for Internet marketers, broadcast TV networks, print publications etc.

Who do you feel this is a sure sell to? (i.e. Who are your primary demographic?)
The performance advertising industry, meaning the advertisers, the media partners, the agencies and services, and even the networks.

I know that answer sounds like we’re flying in the face of conventional wisdom—trying to do ‘everything’ for ‘everybody.’ We’re not, though, doing everything for everybody. We are a technology platform designed specifically for performance advertising. But we’re not also an agency and also a broker and also direct response product owners. We designed Impact Radius to serve the needs of many business models, including the one’s I just listed, as they manage their performance advertising efforts.

How does this integrate with the existing affiliate technologies out there?
Technology companies and solution providers alike can promote their services in our directory and interface with our technology platform through Web Services.

What are the questions you get asked the most about Impact Radius from affiliates?  From merchants?  From agencies?
How do I sign-up? Seriously.

There really isn’t a strong argument against doing some level of business with us. Even if it’s just to manage a few relationships on the platform or promote your services in the directory…

How about questions from the networks?
The initial response is congratulatory and supportive. Then comes the question: Should I consider you a competitor?

Our answer is: Not necessarily. Aspects of our functionality may overlap—but aspects may also be complementary. For example, a CPA network could promote their offers in our directory and use platform features like the electronic insertion orders or payout systems to efficiently manage certain relationships. Or, an affiliate network could refer one of their customers to Impact Radius to start managing their “offline” advertising on a performance basis.

The idea is to fuel performance advertising growth exponentially.

Lisa RioloLisa Riolo is an active, dedicated member of the performance advertising community and remains committed to its further growth and achievement. Prior to co-founding Impact Radius, Lisa consulted with high-growth businesses to develop online marketing programs and scale operations. Lisa’s previous experience includes serving as senior vice president of business development at Commission Junction, where she played an instrumental role in growing company revenue, and managerial roles at Peet’s Coffee & Tea and Bank of America.

Lisa holds a bachelor’s degree in psychology from Claremont McKenna College.

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Alexa Rankings & Google PageRank

Posted on Aug 28, 2008 in Tools | 1 comment

What do they mean to you?  I’m never sure how much weight to give to third party rankings like Alexa and Google PageRank.  Let’s review…

Interesting… isn’t it?  I know that it’s a higher ranking than another site of mine,, which has a ranking of 1,147,532.  To give you some scale, Google has an Alexa ranking of 2, has a ranking of 104,661, and Facebook has a ranking of 5.

Alexa ranks all the sites on the web based on their traffic and that’s how the ranking comes up.  I guess I should be happy in the range I’m in, but what can be done to increase your ranking?  More traffic, as far as I can tell.

Page Rank is another beast all together.  According to Wikipedia,

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

Much more complicated, and for the life of me I cannot figure out how to boost my page rank.  I know by checking that my page rank is 0.  I can’t understand it considering that I have a decent number of inbound links as well as outbound links that aren’t affiliate links.  Perhaps it’s because most the links are direct post links and not to just the domain?  Someone who knows more about this has yet to tell me.

So how much weight should be put on these numbers?  Different people across the web say different things.  I like to believe that as long as I’m putting out good content, it doesn’t matter.  I focus on bringing more traffic to my site right now because the more eyes that see it, the more likely it is that they’ll come back.

But, I’m far from being an expert on this.  What’s your opinion?

To find your own Alexa Ranking, go to Use this tool to check your Google PR:

Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service
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Free Toolsday for July 22nd

Posted on Jul 22, 2008 in Marketing, Social Media, Tools |

A great tool for anyone looking for a little scratch is Brickfish.  Brickfish presents contests in a part web 2.0 part social media environment. For example, tell them how you make your summer sizzle and you could win $500!

There are tons of contests in different categories, and for the most part – the most creative wins!  They also reward those with the most viral exposure, taking viral marketing to a whole new level! This is a great tool to show off your creativity and possibly win a prize.  Brickfish also offers handy widgets and voting tools for contestants to get the word out on their entries.  Users of the community vote, and anyone who wishes to vote has to join the community.

For any businesses out there that want to sponsor a contest, rates vary depending on the campaign.  Variables include size, goals, purpose, etc.  The great staff in the marketing and business development departments can give you an estimate if you e-mail them at

Check it out today!

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