Cribbed Content for October 24th
Friday
Oct 24, 2008
We’re almost a month into Q4 and it’s getting to be the time of year when holiday marketing takes off, awards wrap up the end of the year, and updates are made just in time to start off 2009 with a bang. Check out what’s been going on this week in the world of internet marketing.
- Read an interesting article on creating Multiple, Custom Footers for WordPress. I guess this could come in handy, although I don’t really know what the benefits are.
- Google is finally going to make some upgrades to Google Analytics. Some of the bigger developments include a beta version of an API, integration with AdSense, and more customized reporting.
- The 2008 Blogger’s Choice Awards winners were announced this week. Some of the relevant winners include ProBlogger.net for Best Blog About Blogging, SlopeOfHope.com for Best Business Blog, Blog.Hostgator.com for Best Corporate Blog, and CopyBlogger.com for Best Marketing Blog.
- Speaking of awards, it’s that time of year again to submit nominations for the Affiliate Summit Pinnacle Awards. The deadline for submissions is October 31, 2008 so hop to it.
- There’s a good article on Twitter and personal branding mistakes that is all too true.
- I found this link searching around on ABestWeb Forums and it’s a great article on 20 Free Ways to Advertise Your Web Site.
Online Marketing Glossary: Minimum Bid
Thursday
Jul 17, 2008
Minimum Bid:
- The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 or more for highly competitive keywords, and is set by the search engines.
You must remember to keep money in your advertising account to meet these minimums. It’s a terrible feeling to see that a top performing campaign has been shut down because you’ve failed to meet the minimums. Most networks offer tools to assist in managing these minimums and avoiding any problems if you have to take an extended absence from monitoring your campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: AdSense
Wednesday
Jul 2, 2008
AdSense:
- An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users’ geographical location.
AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN. There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue. I won a copy of his latest eBook AdSense Secrets 4 from blogger & super affiliate Zac Johnson, but I have yet to read it. Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
