Internet Marketing From The Real Experts
Friday
Jan 29, 2010
I’m excited to say that an article I wrote is included in the book Internet Marketing From The Real Experts
My article on Affiliate Manager Communication Strategies appears on page 15. Unfortunately since I wrote that article towards the beginning of FeedFront’s publication, it says I’m the marketing manager for PsPrint.com, which if you follow my blog you know that’s not true anymore. Oh well! I’m excited to be part of the gang of 88, and look forward to reading the entire book (well, the articles I haven’t already read in FeedFront).
From the back of the book:
What do Jay Berkowitz, Chris Brogan, Brian Clark, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in comment? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined dozens of innovators and thought shapers to share their ideas, advice, and insight.
Internet Marketing from the Real Experts is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
Their voices, their ideas, their action items, and their lessons learned from mistakes – all for you to grow your business the day you start reading Internet Marketing from the Real Experts.
I know that all those flattering words are really meant for the caliber of people listed on the back cover, but I’m honored to be among them in print! Better yet – all proceeds are going to the National Breast Cancer Foundation. Maybe now I will write that book I’ve been thinking of!
Me, Director of Affiliate Marketing?
Friday
Sep 26, 2008
Yep, that’s right. As of last week I’ve resigned from PsPrint and I’m now the Director of Affiliate Marketing with New Edge Media, an awesome media agency out of Dallas, TX. I was recently in Dallas right after attending CJU and Blog World Expo to meet some coworkers, get set up, and get the ball rolling on our projects.
I’d point you to the website for my excellent new employer, however they’re so busy working their tails off for clients that the site isn’t ready yet! So for now you’ll just have to take my word that we rock 
.
Dallas was a great new experience, as I’d only ever touched down in Texas on layovers on my way to the East coast. I’m so glad that I rented a car and opted for the Garmin navigational device – it was very cool to drive around the city after work was over just exploring and seeing what there was to see. I did have my very awesome boss Brandy drive me through the infamous Grassy Knoll where JFK was assassinated…it’s fairly unimpressive for such a significant place. There is a modest plaque on the ground inset into the grass, but she had to shut up my rambles before I missed that we were driving through.
So I tell you this, dear reader, so you’ll perhaps forgive me for slacking on my reports from CJU and Blog World Expo. I’ll get on that right away, if you’ll have me
Online Marketing Glossary: Advertiser
Thursday
Sep 18, 2008
Advertiser (also Merchant or Retailer):
- Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.
Basically, the person paying for those leads & sales is the advertiser. In affiliate marketing, the advertiser is responsible for funding the commission pages, providing coupon codes and creative banners, text links, etc. The success of the program rests ultimately on the shoulders of the advertisers. Imaging the pressure on me at PsPrint!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
